Product Marketing Manager

at  Vidyard

Vidyard is the video platform that’s built for business. Sales reps, marketers, and corporate communicators use Vidyard to record and share videos that grab attention and deliver their message in a personal, impactful way. It’s the video tool of choice for Microsoft, LinkedIn, and thousands of other companies. We’re passionate about elevating our customers, our teammates, our communities, and ourselves.

ABOUT THE ROLE

Vidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing team. Reporting to the Manager, Product Marketing, you will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win. This role involves close collaboration with the product, sales, and customer success teams to ensure that Vidyard’s product positioning aligns with customer needs and market dynamics.
This is a remote role open to candidates located in Canada.

WHAT YOU’LL BRING TO THIS ROLE AND YOUR NEW TEAM:

• 4+ years of experience in product marketing, preferably within the B2B SaaS industry.
• Strong ability to develop product positioning and messaging that resonates with target customers.
• Experience working closely with sales and R&D teams to deliver sales enablement materials and tools.
• Knowledge of marketing automation, CRM and sales engagement tools.
• Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies.
• Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments.
• Ability to prioritize and manage multiple tasks and projects in a fast-paced environment.
• Understanding of digital marketing and growth strategies.
• Experience with both product-led and sales-led go-to-market approaches is a plus.
• Flexibility and adaptability to change, with strong problem-solving skills.
  Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess. We value candidates who own it, and if you’re relentlessly resourceful too, and you might be exactly who we are looking for.
  As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.