Product Marketing Manager

at  Workwize

ARE YOU A STRATEGIC MARKETER WITH A PASSION FOR UNDERSTANDING CUSTOMER NEEDS AND TRANSLATING PRODUCT FEATURES INTO COMPELLING VALUE PROPOSITIONS?

As our first Product Marketing Manager at Workwize, you will play a pivotal role in setting up product marketing frameworks and driving the adoption of our innovative hybrid work solutions. If you excel at crafting effective go-to-market strategies, positioning products to resonate with target audiences, and enabling sales teams to succeed, this role is made for you!

WORKWIZE: IMPACTING THE WORLD BY ENABLING THE HYBRID WORKING MODEL.

Hybrid working has become the new norm, and it’s here to stay.
At Workwize, we empower companies to connect with their employees by providing the right tools and equipment to ensure their success. Through our centralized platform, we streamline the process of provisioning, maintaining, and managing remote office equipment and services. Our mission is to help forward-thinking companies unlock their growth potential and make a tangible impact on the world. Join us in shaping the future of work today!
About the Role:
As the Product Marketing Manager at Workwize, your primary goal will be to drive product adoption, customer retention, and revenue growth by effectively positioning our offerings in the market.
You will be responsible for translating product features into clear, compelling benefits that address customer pain points. Additionally, you will monitor market trends and competitor activities to shape our product positioning and develop impactful sales collateral to support every stage of the sales funnel.
Key Responsibilities & Competencies:
To succeed in this role, you’ll focus on excelling in the following key areas:

1. Market & Competitor Analysis:

• Monitor market trends and competitor activities to inform product positioning and strategy.
• Conduct thorough market research to gather insights and identify opportunities.2. Go-to-Market Strategy & Product Messaging:
• Develop and execute comprehensive go-to-market strategies, including product positioning, messaging, and launch plans.
• Craft clear and compelling product narratives that resonate with our target audience.3. Sales Enablement:
• Create effective sales enablement materials that support the sales team throughout the entire sales funnel.

Collaborate with the sales team to ensure they have the tools and messaging needed to drive conversions.
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Skills & Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• 5-7 years of experience in product marketing, preferably within a B2B SaaS environment.
• Proven track record of launching and marketing software products to a business audience.
• Experience in scaling products and expanding into new markets, both in terms of geographies and industry verticals.Core Competencies:
• Expertise in developing go-to-market strategies, including product positioning, messaging, and competitive analysis.
• Strong analytical skills to assess market data, test outcomes, and implement successful strategies.
• Familiarity with the sales process and the ability to create sales enablement materials that drive conversions.
• Active listening and research skills to understand customer needs and market trends.Communication Skills:
• Excellent verbal communication and team collaboration skills.

Outstanding written communication skills to craft compelling product narratives.
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Desirable skills & experience:

• Technical background (e.g., technical writer, product manager, or engineering degree).
• Certifications related to Product Marketing Management.
• Experience in conducting customer interviews and surveys to gather actionable insights.

Characteristics:

• You’re a self-starter who excels in an autonomous role, taking ownership of your work and driving results with little supervision.
• Proven ability to analyze market data and implement successful strategies.
• Strong communication and collaboration skills.

Adaptable and innovative, always seeking new ways to improve processes and outcomes.

• OUR TEAM:Join Workwize and make an impact! We’re revolutionizing the way people work, and we care deeply about our employees’ growth and satisfaction. Our diverse team of ambitious professionals, including entrepreneurs, operational specialists, developers, and sales experts, is constantly innovating to reach more customers and deliver exceptional value. At Workwize, we celebrate individuality, value diverse perspectives, and encourage creativity. We believe in having a great time while fostering a positive and enjoyable work environment.Workwize Offers:
• Flexibility to work in a hybrid/remote environment, balancing office and home settings.
• The best working setup, with all necessary tools and equipment provided.
• A vibrant, entrepreneurial work environment that encourages innovation and growth.
• Weekly team lunches and monthly surprise events to build team spirit and have fun along the way.

Please refer the Job description for details