Product Marketing Specialist

at  Compono

ME, MY TEAM, MY COMPANY, COMPONO.

Compono is for the individual and the organisation, building a world of work beneficial to all.
Compono provides transformative solutions in organisational design, smart hiring, learning and development, alongside competency frameworks and certification, all aimed at enhancing your work and success.

We offer a range of products designed to meet organisational needs:

• Platform: Engage, Hire and Develop - Empowering HR and business leaders with strategic organisational design and people insights, intelligent hiring, plus learning and development - to transform how you work and succeed.
• Certified Skills - A modern cloud based education and certification platform, creating reliable assessments against competency frameworks.
• idibu - A leading job multi-poster platform that centralises application management into a client’s recruitment workflow.

At Compono, we foster a collaborative and innovative environment where team members thrive and organisations achieve their goals.
Founded and headquartered in Brisbane, Australia, Compono operates globally with a talented team working across eight different countries.

YOUR SKILLS AND EXPERIENCES:

• Product Marketing: 2-5 years of product marketing experience, including at least 1 year in a market-facing role (e.g., delivering presentations to customers).
• Market Research and Analysis: Minimum of 2 years experience in competitor analysis and market research, with the ability to generate actionable insights for product development.
• Collaboration: Strong collaborative skills to work effectively with multiple business units, such as Growth, Product, and Customer Success, and to drive initiatives forward.
• Communication Skills: Exceptional written and verbal communication skills to tell the “story” of the products across internal and external audiences.
• Marketing Strategy: Demonstrated experience in implementing and evolving marketing strategies, creating compelling collateral and product messaging.
• Technical Proficiency: Competency in relevant tools such as data analytics, project management, CMS, CRM (e.g., HubSpot), and graphic or video editing software (e.g., Adobe Suite, Canva).
• Curiosity and Research Skills: A proactive approach to research and curiosity to uncover insights, connect product features to business benefits, and drive continuous improvement.
• Public Speaking: Comfortable speaking in front of groups, with the ability to communicate product concepts effectively.

YOUR RESPONSIBILITIES:

• Product Messaging and Positioning: Collaborate with the Growth and Product teams to develop and communicate clear product positioning and messaging for both internal and external audiences.
• Market & Competitive Analysis: Conduct ongoing market and competitive analysis to inform product positioning, pricing strategies, and identify new opportunities.
• Sales and Marketing Collateral: Assist in creating sales guides, playbooks, presentations, and other marketing materials to support sales and marketing teams in effectively promoting Compono’s products.
• Customer Discovery and Insights: Work closely with the Growth and Product teams to facilitate customer discovery processes, gather client feedback, and provide actionable insights to guide product development.
• Product Launch Communication: Support the communication of new product launches, updates, and roadmap developments to internal teams, clients, and other external stakeholders.
• Business Development Support: Act as a subject matter expert in webinars, events, and sales qualification processes, and collaborate with Growth and Marketing teams to monitor the sales pipeline.
• External Relationships: Build and maintain strong relationships with customers, industry analysts, and partners to enhance Compono’s market positioning.
• Documentation and Presentations: Contribute to the preparation of stakeholder-ready documentation, including research findings, product concepts, and strategy presentations.