Product Marketing Specialist

at  D2L

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

JOB SUMMARY:

As the Product Marketing Specialist for K-12 & Higher Education, your mission is to communicate the value of the D2L Brightspace solution at every stage of the customer journey—from awareness through adoption to advocacy—resulting in the continued growth of our business in the higher education market.

At a high level, you will:

• Develop a deep understanding of K12 & HE market, segments, buyers and competitors
• Collaborate with product and sales leadership to drive go-to-market strategy
• Create unique and clearly articulated value propositions
• Craft compelling content to support the customer journey
• Amplify the voice of our customers by telling their stories
• Leverage data insights to learn, adapt and thrive

Growth is the primary focus of this role. You bring knowledge, creativity and passion to the role as you work to build awareness of our K-12 and higher education solutions in both internal and external stakeholders. A personal growth mindset that drives constant improvement and innovation is essential to your success. You are a market visionary, trailblazer and fearless leader with an ability to manage ambiguity, motivate your colleagues and thrive while working in a fast-paced environment.

• 2+ of product marketing experience—SaaS experience preferred but not required
• In-depth knowledge of eLearning/education industry is an asset
• Consistent track record of successfully positioning, messaging and launching products across a broad range of customer types and geographies
• Ability to think about the big picture to drive strategic organization-wide initiatives with a keen eye for the details required to see them to completion
• Expertise in distilling complex concepts and ideas into clear and concise narratives to communicate with potential customers, partners and market influencers
• High-impact storytelling skills that evoke emotion and inspire action
• Robust presentation skills, including for communicating to the senior executive team
• Strong experience collaborating with cross-functional, multidisciplinary teams
• Exceptional analytical and organizational skills
• Ability to anticipate and adapt to shifting priorities in a fast-paced organization
  Please Note: This role can be based on-site or hybrid with one of D2L’s offices or you can work remotely from your home office based within Canada.
  Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don’t believe you meet every single qualification outlined, because we love to help our people grow and develop!