Product Marketing Specialist

at  FabricAir

WE ARE SEEKING A CREATIVE AND STRATEGIC PRODUCT MARKETING SPECIALIST TO JOIN OUR GLOBAL TEAM.

If you have a passion for developing innovative marketing strategies and are ready to work closely with cross-functional teams, this role could be your next exciting career move. With a focus on bridging the gap between product management and marketing, you will help position our products in the market and communicate their value to customers worldwide.
As part of a global company, you will have the opportunity to contribute to projects that combine technical expertise with creativity. We offer a collaborative work environment where you can thrive and make a difference.

In this role, you will take ownership of positioning and promoting two product lines globally. Your primary focus will be on conducting market research, developing messaging, managing product launches, and coordinating demand-generation efforts. By aligning product and marketing goals, you will help drive growth and ensure our market competitiveness.

Your responsibilities include:

• Market Research & Analysis: Conduct market and customer research to identify emerging trends, customer needs, and gaps in the market. Use this data to inform product positioning and strategic decisions.
• Product Positioning & Messaging: Develop value propositions and messages that highlight the technical capabilities and benefits of our products. Collaborate with product management to ensure accurate, impactful communication.
• Marketing Collateral Development: Work with internal teams to develop product brochures, infographics, videos, presentations, and other promotional materials that convey the value of our offerings.
• Event Planning & Coordination: Identify relevant industry events and coordinate exhibitions, including budget management, booth design, and promotional material creation. Evaluate the success of events and adjust strategies accordingly.
• Product Launches & Demand Generation: Plan and execute product launch campaigns, including webinars and social media promotions. Coordinate efforts across marketing channels to optimize product visibility and engagement.