Product Marketing Specialist

at  Kevuru Games

Kevuru Games is a leading European art production and game development studio engaged in creating transformative entertainment projects for clients from all over the world.

• Top 10 world game publishers. We successfully deliver projects for such giants of the gaming industry as Lucasfilm, Epic Games and EA.
• Long-term client partnership. Our average client partnership extends to 3+ years thanks to a deep understanding of the needs of the client and the high quality of work.
• Top 20 world best PC games. Our team contributed to games like Fortnite, Star Wars: Tales from the Galaxy’s Edge and more – you can always take a closer look at our projects.
• 100+ million active gamers. Players around the world enjoy the games developed in partnership with Kevuru Games.

MAIN CORPORATE FACTS ABOUT US:

• 166% employee growth in 2021.
• 350+ talented artists and highly skilled game developers.
• 60% senior specialists, both carefully hunted and lovingly grown from juniors in the company.
• 11 years of experience in the global gaming industry.
  All our employees choose what they are interested in doing, and we, in turn, provide them with a smooth, understandable and transparent way of professional development, as well as guarantee them the most comfortable working conditions and perks.
  We are looking for a Middle Product Marketing Specialist.

REQUIREMENTS:

• Responsibility, communication skills, attentiveness, self-organization;
• At least 3 years of experience as a product marketing specialist;
• Excellent knowledge of digital marketing tools and platforms (Google Analytics, Google Ads, Meta Ads, HubSpot, Ahrefs, MailChimp, etc.);
• Market and competitor analysis skills;
• Experience with social networks such as FB, Youtube, TikTok, Instagram, LinkedIn;
• Excellent communication skills, ability to work in a team and with contractors and coordinate with other departments;
• English language skills at least Upper-Intermediate level;.
• Ability to work with analytical tools and draw conclusions based on data;
• B2B and B2C experience in Saas;
• Experience in developing and implementing SEO strategy and content marketing management, launching effective marketing campaigns;
• Experience with Tier1.

• Develop and implement a product marketing strategy to promote the platform in the market and increase brand awareness;
• Market and competitor analysis: Conducting market research to understand customer needs and product positioning, conducting A/B tests;
• Managing the content creation process: writing and editing content, managing the creation of visual content;
• Analyze the results of marketing activities and provide recommendations for their optimization;
• Collaborate with the product team to define and track key performance metrics for marketing campaigns;
• Planning and launching marketing campaigns in various channels (online and offline), including SEO, content marketing, SMM, e-mail marketing, paid advertising (PPC), events and partnerships;
• Working with the budget: Optimal planning and control of the marketing budget.