Product Marketing Specialist

at  Thinkinside

WHO WE ARE

Thinkin is a SaaS (Software as a Service) SME providing indoor location-based solutions and technologies in different industrial domains, including supermarkets, manufacturing plants, trade fairs, smart buildings, and healthcare, with customers in Europe, North America, Australia, and other regions.
Our office is located in Trentino – Alto Adige, a region known for its exceptional quality of life in Italy, one of the most picturesque countries globally, and a hub for prestigious universities and research centres. Here, you’ll find an environment where you can grow professionally, enjoy recreational activities, and live with your family.

OUR TEAM

The Go-To-Market team is pivotal in our company’s success, and we are seeking to enhance it with the addition of a Product Marketing Specialist. Are you a dynamic individual who excels in crafting compelling narratives about products and can translate technical features into customer benefits? If so, we want to hear from you.

REQUIRED KNOWLEDGE AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Proven experience in product marketing, preferably in a B2B SaaS environment
• Excellent written and verbal communication skills
• Strong project management and organisational abilities
• Ability to think strategically while also executing tactically
• Analytical mindset with proficiency in interpreting data to drive decisions
• Proficiency in English and Italian, both written and spoken
• Tech-savvy with a good understanding of software products and technologies

THE ROLE

We are on the lookout for a dedicated and innovative Product Marketing Specialist to join our team. This role will play a critical part in defining and executing our product marketing strategies. The ideal candidate will have a strong background in product marketing, a knack for storytelling, and the ability to collaborate cross-functionally to drive product success.

KEY RESPONSIBILITIES:

• Develop product positioning and messaging that resonates with our target audience
• Create compelling and accurate product content, including website copy, blog posts, case studies, and whitepapers
• Collaborate closely with the Sales team to develop sales enablement materials, such as presentations, battle cards, and sales guides
• Conduct market research to understand customer needs, market trends, and competitive landscape
• Plan and execute product launches, working closely with Product Management and Sales teams
• Analyse product performance metrics and customer feedback to inform technical development team and drive marketing decisions
• Lead the development of marketing campaigns to drive product awareness, adoption, and retention
• Participate in industry events and conferences to represent Thinkin and our products