Product Marketing Specialist

at  Transoft Solutions

Do you want to make a difference within the global transportation planning and design community? With offices around the world, Transoft Solutions is an international leader in the development of innovative and highly specialized software for aviation, civil infrastructure, transportation, and operational professionals. Most recently, our exciting predictive analysis technologies are the forefront in the application of AI to Road Safety.
With over 30 years of experience and 50,000 users in 150 countries worldwide, the company’s success is a result of our people, our highly sought-after products, and the exceptional customer service we deliver.
We currently have an opening for a Product Marketing Specialist, (initially on a 9-month fixed term contract to cover maternity leave). If you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you!
NOTE: This is a hybrid role where you will be expected to work a minimum of 2 days per week in the office. Our current office is located about a 10–15-minute drive from either the Stratford-upon-Avon or Honeybourne stations.

ABOUT US:

• We offer a flexible working environment that embraces both in-person and remote work;
• We are committed to providing professional growth and development opportunities;
• We give back to our communities through global initiatives and donations;We work hard, but we like to have fun too!
• 
  At Transoft Solutions, we embrace diversity, as we strongly believe that our diverse backgrounds, coupled with our cultural and experiential differences make us stronger and better positioned to support our global customers. We are a collaborative group of individuals who value respect, professionalism, creativity, drive, and compassion, and we pride ourselves in being a socially responsible company that does its part in making the global community a better place for everyone

• Develops a product marketing strategy, including a marketing plan and content for the marketing implementation of assigned or new products.
• Utilise data, customer insights, and input from industry experts to guide decision-making and align marketing strategies and tactics with the overall product strategy;
• Develop impactful marketing initiatives to enhance product awareness and drive product adoption across multiple product lines;
• Collaborate closely with market experts and product specialists from the Product Management Team to craft comprehensive go-to-market plans for product launches, ensuring effective communication of these plans to the regional marketing team and sales teams;
• Develop post-launch programs based on the needs of the product strategy;
• Take base material like product summary, value proposition, and messaging from the product management team and further refine the product positioning and core messaging in order to resonate with a highly technical audience;
• Develop product launch assets that support the customer’s journey, collaterals including website content, brochures, case studies/white papers, videos, blogs, onboarding content, and data sheets to showcase unique value propositions, features, and benefits of the products;
• Provide sales enablement assets and support to the sales team, including battle cards, playbooks, data sheets, sell scripts, inquiry response templates, target personas/segments, and necessary training;
• Act as product champions, actively advocating products through frequent social media posts via LinkedIn, Instagram, X, and Facebook, and by authoring blog posts;