Product Marketing Specialist

at  Vodafone

WHO WE ARE

We’re a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives.
At Vodafone UK, diversity isn’t just a buzzword, it is core to who we are as a company. We’re proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve.
Be part of Vodafone Business UK, a team that are revolutionising how customers use technology and connectivity. With our extensive range of products and services, we help all kinds of organisations – from small, local businesses to multi-national corporations – unlocking the potential of new technologies, including 5G, AI and the Internet of Things (IoT).
Product Marketing sits within the Vodafone Business marketing team and the wider Commercial & Marketing function. The team is responsible for designing marketing activation plans to maximise the growth of Vodafone Business’s various product portfolio, such as security, cloud, unified communications and SaaS. Activation plans will include the full suite of marketing activities (ranging from customer campaigns, digital marketing, case studies etc), you will design an end-to-end plan to grow Vodafone Business’s market share.

WHO YOU ARE

• Confident and strong communicator who can influence with ease and can work in a constantly changing environment
• Strong organisation skills with ability to manage multiple projects simultaneously
• Ability to translate often complex ideas into a language easily understandable by our customers
• Strong understanding and experience of the full marketing mix and the principles of brand and customer targeting
• Ability to work in a matrix organisation, with experience of managing multiple stakeholders and third parties
• An interest in cyber security would be a benefit but is not mandatory

Must have technical / professional qualifications:

• Excellent understanding of Microsoft Office Suite
• Marketing / CIM qualification a benefit, but not mandatory
• Experience of business marketing

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

You will work alongside talented individuals within one of Vodafone Business’s product communities, in this case security, to disrupt the competition and drive consideration of our security portfolio. You will manage a full integrated marketing plan for the products and propositions within your portfolio and roll out across the UK market.
The role will work closely with the wider marketing functions to leverage resource, budget and capability across the different marketing disciplines and functional areas to deliver on the product marketing plan. You will be accountable for driving top of funnel marketing KPI’s, as well as activity delivering a commercial outcome. You will live and breathe ROI as a key measurement as to your success.

As a Product Marketing Specialist for the security product community, you will be responsible for the creation and delivery of the following:

• Tactical marketing campaigns to drive awareness and consideration of your portfolio’s product and propositions to attract new customers and cross sell to existing ones
• Activate collaboration opportunities with third parties to leverage Vodafone Business’s many partnerships to amplify the reach of your portfolio and maximise available marketing funds. Example partners include: Microsoft, Zscaler, Lookout, Trend Micro etc.
• Create and activate content, including customer case studies, that will drive a commercial outcome for the portfolio you are aligned to
• Collaborate with digital to ensure that .co.uk is an effective hub for your product portfolio and a seamless journey for our business customers
• All reporting including ROI delivery from marketing investment

All activities will require working cross-functionally with Brand, Sales, Propositions, Social, PR, GTM, Group, Demand Generation, Data, Digital & Transformation and with external agencies.

This is a fast-paced and demanding environment, with multiple senior stakeholders and engagement across Vodafone Business. We are a team that encourage new ideas, share best practice and work collaboratively to remain focussed on delivering the right outputs for the right audiences.

• Deliver a marketing plan with an optimal mix of content, events, thought leadership and customer stories that position Vodafone Business as the provider of choice for a distinct product portfolio
• Drive the delivery of best-in-class marketing campaigns and initiatives that support the growth of your portfolio
• Manage key relationships and collaborate cross functionally to champion the marketing plan for your portfolio and leverage resource and budget to support the delivery of this
• Set key objectives for the marketing plan and activities, continually measuring their effectiveness and results to drive clear insight and ROI