Who we are.
Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry’s most prominent and storied go-to-market brands, including Bluehost, Yoast, HostGator, Domain.com, Network Solutions, MarkMonitor, and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.
In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone.

What you’ll do & how you’ll make your mark.

• You will mainly focus on writing engaging content for our products (incl. WordPress plugins and apps), website (yoast.com), emails, advertisements, and other marketing materials.
• You work closely with marketing and product teams, especially UX. Also you are going to create content for Yoast’s sister companies, such as Bluehost.
• You’ll contribute to the planning and execution of our product marketing strategies to meet business objectives and goals. Additionally, you will conduct user research to better understand our customers.
• You work ensures our marketing messages are clear and aligned with our tone of voice.

Who you are & what you’ll need to succeed.

• You are a creative copywriter with excellent writing and communication skills, a deep understanding of the product and its market.
• You excel in writing content for different channels such as websites, blog posts, static visuals, video, email, and in-app messages, adjusting style to match the audiences’ intent. Collaboration is key to your approach.
• You like working in a fast-paced company and are eager to learn new things. With your data-driven approach, you are constantly learning how to improve. That means you’ll:
• Craft compelling copy that appeals to our target audiences and brings content ideas to life.
• Ensure consistency in brand voice and messaging across all platforms.
• Conduct research on our users and share insights that benefit everyone in the company.
• Analyze content performance to continuously improve conversion rates.
• Excellent English writing skills (C1 CEFR).
• You have excellent communication skills.
• Experience with WordPress or similar platforms is a must.
• Experience with writing copy for software is a plus.
• Experience with user research and A/B testing is a plus.

Why you’ll love us.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. Yoast provides learning and development opportunities; 10% of your annual salary is used towards a training budget and a personal trainer. If you reside in the Netherlands, the Yoast Car is available to all employees, events throughout the year, a pension scheme where we pay 100% of the pension premium, Thursday afternoon drinks, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Yoast #teamnewfold!

LI-SM1

• You will mainly focus on writing engaging content for our products (incl. WordPress plugins and apps), website (yoast.com), emails, advertisements, and other marketing materials.
• You work closely with marketing and product teams, especially UX. Also you are going to create content for Yoast’s sister companies, such as Bluehost.
• You’ll contribute to the planning and execution of our product marketing strategies to meet business objectives and goals. Additionally, you will conduct user research to better understand our customers.
• You work ensures our marketing messages are clear and aligned with our tone of voice