Product Positioning – Senior Manager

at  LSEG London Stock Exchange Group

ABOUT US:

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.
Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.
LSEG is headquartered in the United Kingdom, with significant operations in 70 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG’s ticker symbol is LSEG.

SKILLS AND EXPERIENCE:

• 7+ years of experience in product marketing, preferably within the financial services industry.
• Proven track record of successfully launching and marketing financial products.
• Strong understanding of the financial services landscape and target audience.
• Excellent communication, writing, and presentation skills.
• Ability to develop and manage marketing campaigns across multiple channels.
• Data-driven approach with a strong understanding of marketing analytics.
• Ability to work independently and as part of a team in a fast-paced environment.
• Bachelor’s degree in marketing, business, or a related field.

Your package when joining Gdynia Team:

• Wellbeing: monthly wellness allowance and employee assistance program
• Healthcare: private medical care with Medicover, premium package fully covered by employer
• Future: corporate pension plan supported by Fidelity International with additional 5% of base salary to invest in selected funds
• Recognition: promoting appreciation culture through global Reward and Recognition platform
• Referral: Bonus between 8,000 to 10,000 PLN for successful recommendation of a new colleague
• Development: e-learning platform, a range of workshops and international projects
• Onboarding: structured training and buddy support
• Information: access to real-time economic data through our flagship products Eikon and Workspace
• Diversity: inclusive culture with colleagues from over 40 countries with various age, gender, race and beliefs
• Charity: 2 additional days off for voluntary jobs
• Office: brand new, outstanding office located in 3T Park, Kazimierza Gorskiego Street in Gdynia
• Activities: sport teams, contests and social events to join

Proud to share LSEG in Poland is Great Place to Work certified (Feb ’24 – Feb ’25).
Learn more about life and purpose of our company directly from the Gdynia colleagues’ video:
https://www.lseg.com/en/careers/where-we-work/gdynia-poland
Follow us on Facebook, Carers at LSEG Gdynia
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.
Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
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The Product Positioning Senior Manager will be responsible for developing product positioning campaigns that highlight unique value propositions of the new D&A product offerings. This individual will integrate marketing content throughout the product lifecycle in collaboration with various LSEG teams, and support the LSEG marketing and product teams in creation of content (including white papers, FAQs, videos, demos and other collateral) to effectively communicate our products’ value proposition. The Product Positioning Senior Manager will track metrics to measure and optimize positioning execution. Working closely with product development, customer strategy, marketing and communications, risk and compliance and legal, this role ensures that the dependencies to deliver products into the hands of our customers is cohesively aligned with our product launch plans, embodying our value propositions.
Key responsibilities include:
Execute on product positioning strategies that highlight unique value propositions of LSEG offerings. Integrate product marketing content throughout the product lifecycle in collaboration with customer strategy, marketing and communications teams. Refine thorough audience segmentation and utilise the Value Proposition Canvas approach to explain key target user and buyer personas. Contribute to a content library, which includes white papers, FAQs, videos, and other collateral, in collaboration with customer strategy and corporate marketing, to effectively communicate the value proposition of the products. Partner with sales, customer strategy, customer success, commercial strategy and marketing to harness VOC and telemetry data, and agree metrics that effectively measure new product positioning effectiveness and inform product, GTM and marketing strategies. Collaborate with product teams to gather insights and understand the features, benefits, and differentiators of the products, to effectively position and message them in the market. Conduct market and competitive analysis to inform product development and marketing strategies.