Programmatic Advertising Specialist - CPG

at  Uber

WHAT YOU’LL NEED:

Basic Qualifications

• Bachelor’s degree or equivalent with at least 4 years of professional experience
• English proficiency is a must [B2/C1]
• Strong knowledge of the CPG landscape and experience working directly with advertisers
• Ability to analyze and interpret data, with a knack for developing narratives from campaign details and analysis
• Advanced experience with Retail Media DSPs, including an understanding of Sponsored Products and ads within the retail media industry
• Excellent oral and written communication skills, with advanced client-facing experience
• Strong problem-solving, project management, and time management skills
• Adequate understanding of Programmatic Ad Operations and campaign management
• Familiarity with troubleshooting and escalation processes

Preferred Qualifications

• At least 3 years of experience in advertising sales and operations
• Minimum of 2 years working with CPG advertisers
• Proactive, self-starter who thrives in Uber’s fast-growing advertising business
• Experience with Criteo and SQL knowledge are pluses

As a CPG Programmatic Consultant, you’ll support Uber’s Advertising business by collaborating with CPG brands and agencies within a Retail Media DSP. Your role will involve guiding and advising advertisers on managing their self-service campaigns effectively.
You’ll be part of the Grocery + Retail Operations team, focusing on supporting campaigns on the Uber Eats app. Your primary mission will be to work with Sales stakeholders to provide revenue-scaling recommendations to clients. You’ll partner closely with Client Partners and Criteo, serving as the main operations advisor on client strategy calls. You’ll highlight data-driven insights and guide clients on campaign setup, management, and optimization best practices.

What You’ll Do:

• Partner with Client Partners and Criteo to assist with planning, strategizing, and troubleshooting campaign executions
• Analyze campaign reporting, performance, and metrics to highlight revenue-scaling recommendations that align with KPIs
• Oversee campaign performance, delivery, and benchmarks to ensure consistent revenue investments from advertisers
• Onboard new advertisers by creating and sharing training materials and documentation
• Provide technical support for CPG advertisers, working cross-functionally with Product, Engineering, and the Programmatic Enablement team to ensure operational excellence