Programmatic Analyst

at  Publicis Global Delivery

Company Description
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
Job Description
Publicis Global Delivery is looking for a Programmatic Analyst who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, and MediaMath, among others.
The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem.
Qualifications

YEARS OF EXPERIENCE:

Minimum 1 year of experience

KILLS AND QUALIFICATIONS:

• Intermediate programmatic media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to detail skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one programmatic media platform while showing a good
  understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server

Reporting)

• Intermediate Excel Knowledge

• Set up programmatic campaigns, within each required platform, following agency and advertiser

guidelines.

• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, and ongoing optimization efforts to meet campaign

objectives, including daily management of campaign budgets, website conversions, bid

management, and ad creative based on performance history and the client’s objectives.

• Ensuring the quality of deliverables and campaign setup within the programmatic media

platforms.

• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization

strategies, and vendors.
Assist with Programmatic and Digital media training sessions and complete the required

certification and updates.

• Connect daily with the global account team over email, IM, and/or video conference as necessary

to ensure flawless execution of deliverables.

• Proactively identify growth opportunities and regularly communicate them to clients.
• Help develop documentation of best practices for improving operational efficiencies within the

team and the group
Qualifications