Programmatic Media Specialist - 12 month contract

at  The Home Depot Canada

Managing Programmatic Media Campaigns

• Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
• Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
• Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.

Planning & Reporting on Programmatic Campaigns

• Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
• Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas

Programmatic Innovation

• Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
• Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
• Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.

SKILLS:

• Strong attention to detail
• Organization
• Problem-solving
• Excellent written and verbal communication skills
• Data Analysis
• Digital Campaign Management

MINIMUM YEARS OF WORK EXPERIENCE:

• 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)

Please refer the Job description for details