Programmatic Specialist

at  Dentsu Media

Company Description
What good is an award-winning media strategy if not targeted to you?
At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, programs and gaming. We bring a cohesive, cross-channel solution to increase performance for every brand we touch.

WE CREATE MEDIA-LED EXPERIENCES.

• Intelligent content
• Voice and assistant management
• Conversion rate optimization
  Job Description
  The purpose of this role is to manage programmatic campaigns from end to end – plan, campaign implementation, monitor and optimize, and reporting; handling campaign queries from agency teams and clients, and support the Programmatic Trading Manager.

QUALIFICATIONS:

• Bachelor or master’s degree in Marketing, Managements, Business administration, or any other related field
• Interest in the Digital media ecosystem & Programmatic Media
• Good knowledge of Programmatic platforms (DV360, The Trade Desk are preferred, or related platforms from other specialties, as Google Ads, Campaign Manager, Meta Business Manager)
• Familiarity with full-funnel campaigns (awareness, consideration and conversion campaigns) and running multiple digital formats (display, video and high impact formats). DOOH experience is a valuable plus.
• Analytical and critical thinking
• Solutions oriented mindset
• Ability to collaborate effectively across functions/teams
• Ability to identify opportunities and understand investment cases, analyze costs/benefits, applying it in solutions to client needs, and input into proposition development
• Great attention to detail
• Great communication and collaboration skills
• Proficient in Microsoft Excel
• Proficiency in English (B2 Level - spoken and written)
  Additional Information

• Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals, and the company objectives.
• Set up of the programmatic campaigns in the DSPs, ensuring proper configuration (budget, brand safety, viewability, etc) and targeting settings (audience segmentations, geo, devices).
• Monitor campaign performance on a daily basis, making real-time adjustments to bids, budget allocation, and targeting to optimize results and achieve the planned goals.
• Build and deliver end of campaign evaluations in which campaign performance data is translated into key learnings and next steps for the agency counterparts and the client.
• Supports campaigns set up in trafficking and tag management.
• Manage the time management of the implementation flow, from delivery of creative assets to setup the campaigns on time.
• Works closely with Digital and Client Leads, to align campaigns strategies across the broad media eco-system, offline and digital, to create cohesive and multidisciplinary media plans.
  Qualifications