Programmatic Strategist

at  Brave Bison

QUALIFICATION & SKILLS REQUIREMENTS

• 2-3 years in active display media planning and campaign management experience managing client budgets. Performance-focused campaign experience is a must
• Strong analytical skills and the ability to relate results to client business objectives
• Intermediate to Advanced Excel skills
• Strong business acumen and account management skills with excellent client facing skills
• Experience of trafficking or basic Ad Ops understanding to aid with your campaign execution. DCM Certification will be provided if not already acquired
• Strong communication skills in all disciplines including written, oral, email and presentation
• Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• You are capable of hands on problem-solving, with ability to generate ideas and solutions
• Must have the right to work in the UK
• DCM Certification would be a plus but not a requirement.
• Experience working with site analytics, ad servers and attribution tools
• Experience of working with market-leading Programmatic platforms like DBM, TubeMogul, The Trade Desk, Amobee, Rocket Fuel etc…
• Experience managing multi-market campaigns
• You’ll have an innate curiosity and a willingness to share ideas, thoughts and insights with your team and around the business
• You’ll be energetic, enthusiastic, determined and proactive
• A respect for others’ point of view
• You’ll possess excellent communication skills and work well with different departments across the business
• Be process driven and demonstrate an ability to embed best practice across your work output
• Be forward thinking and encourage the team to develop the programmatic display offering into a best-in-class service

• Responsible to develop innovative and data-led media plans that are geared towards achieving client business goals
• Conduct historical campaign performance analysis to make informed decisions with support from the rest of the Display team
• Responsible for performance of your campaigns by analysing performance periodically
• Campaign project management from planning to delivering on PCAs
• Be able to justify media partner selection on a media plan in line with the qualification and selection criteria. Challenge vendor selections where necessary
• Working with the Senior Programmatic Lead and Director of Performance Media build out campaign architectures that form the blueprint of the campaign strategy
• Working with Client Services and Creative Design team to propose creative testing for improving your campaign performance
• Responsible for the financial reconciliation of the client budgets you have planned
• Responsible for analysing and reporting performance from the dashboards with associated weekly commentaries
• Contribute to Quarterly Business Reviews, New Business Pitches and/or Strategy realignment exercises in conjunction with the wider client team
• Attend weekly client calls and meetings to discuss campaign performance and make decisions