Project Manager, Global Brand Management

at  Pearson

OUR TEAM

The Corporate Marketing & Communications team communicates Pearson’s unique position as the world’s leading learning company, while building strong and enduring relationships with our key stakeholders around the globe. We focus on helping to strengthen our reputation with consumers, enterprises, media, policymakers, influencers, and the general public. We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency. Collectively, our work is anchored in building a strong global Pearson brand that resonates with our target audiences and drives value across our products and the company.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:
Full-time, base annual salary is $100,000 to $130,000

YOUR OPPORTUNITIES

The Pearson brand team is looking for an experienced project manager to support the global roll out and ongoing maintenance of a new Pearson brand strategy, architecture, and identity.
Day to day, the person in this role will act as a task master for the brand team, keeping track of and communicating changes to scopes of work, budgets, and timelines. They will ensure a seamless workflow and keep multiple stakeholders accountable for their deliverables.
This role requires someone who can work across a complex, global organization with professionals at various levels with confidence and ease, fostering collaborative relationships among the brand team and the rest of the organization.
In the short term, the project manager will focus their skills on supporting the roll out of Pearson’s new brand identity, architecture, and strategy. They will work with a variety of stakeholders across the brand team, social media team, design teams, corporate communications, employee communications, UX/UI, marketing, and more. Through the roll out, the project manager will keep track of all work streams and communicate proactively to drive the new brand work forward.
In the long term, the project manager will help maintain the brand team’s daily operations. From managing creative review and naming processes to upholding brand governance rules and managing the Brand Hub, the project manager will be an invaluable member of the team, helping to increase adoption of correct brand processes across Pearson.

• Brand Rollout: The project manager will lead logistics and operations to roll out the new Pearson brand identity, strategy, and architecture.
• Understand how the new brand identity, strategy, and architecture will impact divisions across the business.
• Collaborate with agencies and internal team members to develop optimal rollout project schedule and workflows, ensuring workstreams are completed in the most efficient order.
• Proactively communicate changes to rollout plans to all relevant stakeholders.
• Ensure completion of scope of work (SOW) agreements and communicate any changes to SOWs.
• Track budget spend for all operations related to the roll out.
• Partner with the Brand Manager and Creative Lead to develop a Pearson Brand Hub, helping to gain approval for tech systems and set up internal operations needed for the Hub.
• Partner with the brand team to procure and implement the use of brand governance AI tools and generative AI tools for branded content.
• Track all work against roll out objectives and goals.
• Work with the Brand Manager and Creative Lead to develop and schedule brand training processes for internal and external stakeholders.
• Day-to-Day Brand Operations
• Support procurement and legal needs, including coordinating contracts with third parties and gaining approval for new tech systems as needed.
• Lead workflows and deadlines for ongoing application of the new brand identity to each division by managing meeting invitations and keeping project tracking tools up to date.
• Track adherence to brand governance rules across Pearson and identify teams that require more assistance and/or areas for improvement in our brand governance system.
• Manage and track creative requests and review processes for digital and print assets.
• Escalate out-of-scope changes and requests to appropriate stakeholders.
• Identify areas for improvement and suggest new tools or processes to improve brand team’s efficiency and brand adoption across Pearson.
• Track work against team OKRs.