Promotions Strategy Manager

at  Financial Times

ABOUT US

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

REQUIRED SKILLS / EXPERIENCE

• Strong commercial excellence experience developed in internal pricing / promotion / commercial strategy team or in strategy consultant role
• Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance
• Experience in developing performance evaluation methodologies and toolkits
• Demonstrated critical thinking, ability to break down sophisticated problems, define an approach to solving them
• Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions
• Excellent modelling ability proven by sophisticated Excel and Google Sheets skills (e.g. pivot tables, VBA macros, sophisticated formulas etc)
• Ability to prioritise workload and work autonomously

THE ROLE / POSITION OVERVIEW

The Promotions Strategy Manager is a key position within the recently established Price & Propositions team at the Financial Times. Reporting directly to the Head of Pricing & Proposition, this role is instrumental in crafting the B2C discount strategy for our consumer subscription products, with a focus on improving Lifetime Value. You will work closely with the acquisition and retention marketing teams to develop a robust framework grounded in detailed promotional performance evaluation and insights.

KEY RESPONSIBILITIES

• Own and evolve the commercial offer playbooks and discounting frameworks based on analytical insight to ensure we effectively deploy price discounting to meet commercial objectives
• Develop internal analytics capabilities to understand discount performance and opportunities across regions, customer segment, product type etc.
• Drive and develop our performance evaluation methodology and toolkit to ensure we are continuously optimising our approach to discounting to adapt in a competitive and changing market
• Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions
• Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions
• Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation
• Work collaboratively with marketing colleagues to ensure a streamlined experience throughout reader lifecycle and career stage