PROPERTY BROCHURE WRITER/MARKETING CREATOR

at  Charnock Bates

KEY SKILLS:

• Exceptional written and verbal skills, in particular excellent spelling and grammar.
• 3yrs+ experience in copy writing for marketing/sales. Property writing would be an advantage.
• Good copywriting skills – especially in writing persuasive, descriptive, professional sales brochures.
• Strong research and fact-checking skills to ensure accuracy and originality.
• Have excellent attention to detail
• Experience in dealing with high-net-worth individuals or promoting high value goods or services
• Effective time management and organisation skills.
• Personable, highly presentable and very reliable.
• Ability to use initiative and work under pressure.
• Ability to motivate self and contribute to the team.
• Interest in property/interior design and ability to advise on presenting homes
• Good IT skills including MS Office applications.
• Full UK driving Licence and use of own vehicle with appropriate insurances for business purposes.
• Ability to undertake training both in person and through webinars and online courses.
• Good knowledge of road network across West Yorkshire
• Comprehensive understanding of the CPR (Consumer Protection Regulations 2008) (training will be provided)

Education:

• A-Level or equivalent (required

Experience:

• Content writing: 1 year (required)
• Marketing: 1 year (preferred

KEY RESPONSIBILITIES AND DUTIES:

• Attending high value, bespoke and period homes to create powerful, persuasive marketing copy to be used across sales brochures, property listings on property portals and social media.
• Creating property brochures bespoke to the individual properties.
• Assisting in arranging external contractors to attend properties coming to the market, including EPC assessors, Photographers and floor plan creators.
• Working with colleagues and external design companies to create eye catching and factual marketing literature for particulars and online advertising.
• Ensuring the highest possible standards across all marketing and having a critical eye in ensuring all work is completed in line with the brand ethos.
• Provided exceptional customer service
• Taking a diplomatic approach with vendors to achieve the desired outcome, this may mean advising clients to undertake minor works, remove or reposition items around their home to facilitate the best photography and ensure the property is presented in the best light when viewings are undertaken.
• Working closely with the residential sales team including the residential valuer to produce the best possible marketing for the homes we sell.
• Liaising with and attending meeting with the external social media and PR company to have input in how properties are promoted through varying social and PR channels.
• Creation of video reels at properties to be used across our social media channels.
• Attending properties to hand over keys on completion of the sale, helping to present completion packages and creation of social media promoting sales completions and customer reviews.
• Always identifying opportunities for cross selling other aspects of the business, ensuring no valuation opportunities are missed when registering clients who have houses to sell and offering other services, or referrals including mortgage advice, surveys, and auction services.
• Making sure all advice, written, verbal or through our marketing complies with The Consumer Protection Regulations 2008.
• Completing relevant training covering Ant-money Laundering, Data Protection and Consumer Protection Regulations.

THIS JOB DESCRIPTION MAY BE REVIEWED AND SUBSEQUENTLY AMENDED TO BETTER REFLECT ANY CHANGES IN THE ROLE.

Job Type: Part-time
Pay: £13.00-£15.00 per hour
Expected hours: 25.5 per week

Benefits:

• Additional leave
• Enhanced maternity leave
• Enhanced paternity leave
• Paid volunteer time
• Referral programme
• Work from home

Schedule:

• Weekend availability

Education:

• A-Level or equivalent (required)

Experience:

• Content writing: 1 year (required)
• Marketing: 1 year (preferred)

Work Location: Hybrid remote in Halifax HX1 5AS
Application deadline: 28/02/2025
Reference ID: CB - Brochure Creator/Content Write