Proposition Marketing Manager

at  VoCoVo

VoCoVo specialises in innovative communication solutions tailored for businesses, particularly within the retail sector. Our flagship products are designed to create a connected store experience, facilitating seamless communication among retail staff to enhance efficiency and elevate customer service. We empower teams to collaborate effortlessly and achieve their retail goals.
With over 250,000 users across more than 10,000 locations in 21 countries, and recognition as one of the top 100 best small-to-medium size businesses to work for, join us on our journey!

REQUIREMENTS FOR PROPOSITION MANAGER

• A strong and proven experience in Proposition Marketing management (5yrs+)
• B2B marketing background ideally in the tech sector
• Excellent understanding of market research and customer insight techniques.
• Experience in developing and executing international/global go to market strategies, ideally in the technology space
• Exceptional and confident stakeholder management at a senior and multi-discipline level
• Ability to work collaboratively with cross-functional teams
• Innovative and creative thinker
• Ability to thrive in a fast paced environment

• Develop and articulate customer-centric value propositions for hardware and software products, aligned with market needs and company strategy.
• Conduct market research to understand customer needs, market trends, and competitive landscape, using insights and data to inform proposition development.
• Collaborate with product, marketing, sales, design, and content teams to ensure alignment and effective delivery of propositions.
• Develop messaging frameworks and promotional materials for international markets.
• Lead the development of a robust go-to-market methodology and create go-to-market plans, including positioning, messaging, and launch strategies.
• Track and measure proposition performance, refining based on feedback and data.
• Engage key stakeholders to gather input and ensure buy-in, and present strategies and performance updates to senior management.