Public Policy & Communications Manager IV

at  Linda Werner Associates

We are seeking an experienced Public Policy and Communications Manager to support our product and consumer priorities as well as execute communication strategies related to public policy issues.

REQUIRED QUALIFICATIONS:

• 4+ years of experience in PR, journalism, social media, or a relevant field.
• Understanding of the consumer and tech media landscape, with the ability to build and maintain relationships with key press relevant to social media platforms.
• Knowledge or experience working with youth culture reporters is a plus.
• Ability to find new, exciting ways to tell product and trend stories in next-gen publications and on social media platforms.
• Experience working with consumer products to drive media coverage and campaigns.
• Experience working with cross-functional teams.
• Strong writing skills, with experience in writing press statements, blogs, narratives, and social copy.
• Analytical problem-solver who can think quickly on their feet to find solutions.
  Location: On Site New York, NY
  Role type: Contract 6 Month Position
  Expected hours: 40 per week

• Lead media strategy and execution for product updates and launches across the company’s social media platform, focusing on consumer-led media, creators, and social publishers.
• Identify opportunities to tell creative, proactive stories that reach our target audiences beyond launches and tests. This includes storytelling around Gen-Z trends, creator case studies, music, and viral Instagram moments.
• Support campaigns and initiatives across Instagram with press outreach, creator engagements, and social opportunities to reach target audiences.
• Represent communications on cross-functional working teams, providing input for go-to-market plans, strategy, and tactics.
• Collaborate with product, marketing, and partnerships teams to create and execute go-to-market plans.
• Build and manage deep relationships with consumer/tech reporters, beat reporters, and new media outlets that reach priority audiences and drive coverage.
• Partner across wellness and policy to lead next-gen consumer communications programs.
• Develop programs and media partnerships with next-gen publications.