Public Relation Officer - UAE National

at  Sofitel

Company Description
“Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS”

Job Description

• Media Relations: Build and keep up connections with media contacts to secure coverage in newspapers, magazines, online outlets, and television. Create and share press releases, media alerts, and other promotional materials.
• Content Creation: Craft and refine various forms of content, including press releases, speeches, blog articles, and updates for social media. Make sure the content is in line with the company’s message and voice.
• Strategic Planning: Formulate and carry out PR strategies and initiatives to promote the organization’s brand, products, or services. Keep an eye on how well campaigns are doing and make necessary adjustments.
• Event Management: Organize and oversee press conferences, media gatherings, and other promotional activities. Handle the details, manage the event, and ensure it garners positive coverage from the media.
• Brand Management: Ensure the company’s message and branding are consistent across all communication platforms. Keep an eye on public opinion and tackle any issues that might affect the organization’s image.
• Internal Communication: Collaborate with internal stakeholders to share important messages and updates with employees. Create and manage internal newsletters, announcements, and other forms of communication.
• Market Research: Carry out studies to understand the target audience, industry trends, and the media environment. Utilize these findings to shape PR strategies and evaluate the success of campaigns.
• Social Media Management: Create and manage strategies for social media to boost the organization’s online visibility. Monitor social media platforms, interact with followers, and schedule content posts.
• Reporting: Keep track of media mentions, the performance of PR campaigns, and other relevant metrics. Compile reports for management to showcase the effectiveness of PR efforts.
• Networking: Attend industry events, conferences, and networking opportunities to build connections and stay abreast of industry trends and potential opportunities.
• Collaboration: Work closely with other departments like marketing, sales, and customer service to ensure a unified approach to communications and brand representation

QUALIFICATIONS

• Minimum experience of two years in a similar role in 5-star Luxury Hotel.
• The ability to work under pressure, multitask and think on your feet to quickly resolve issues is required.
• Strong verbal and written communication skills and pride in personal presentation.
• A people person who is able to make genuine connections with their colleagues and guests.
• A genuine passion for customer service with a strong focus on always making our guest’s feel welcome during their stay.
  Additional Information
  Our commitment to Diversity & Inclusion:
  We are an inclusive company and our ambition is to attract, recruit and promote diverse talent

Please refer the Job description for details