Public Relations Assistant

at  adamas lux

Job Title: Public Relations Assistant
Location: Belfast, UK
About the Role: We are seeking a motivated and detail-oriented Public Relations Assistant to join our team in Belfast. In this role, you will support the execution of PR strategies, help manage media relations, and contribute to the overall communication efforts of the company. Your strong communication skills and passion for public relations will be essential in enhancing our brand image and maintaining positive relationships with stakeholders.

QUALIFICATIONS:

• Previous experience or internship in public relations, communications, or a related field is advantageous but not required.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Familiarity with social media platforms and digital communication tools.
• Basic understanding of PR principles and media relations.
• Ability to work both independently and collaboratively as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Creative thinking and a proactive approach to problem-solving.
• Flexibility to adapt to changing priorities and handle fast-paced work environments.

• Assist in the development and execution of PR campaigns to promote the company’s brand and products.
• Draft and distribute press releases, media alerts, and other PR materials to targeted media outlets.
• Monitor media coverage and compile reports on PR campaign effectiveness and media mentions.
• Support the organization and coordination of press events, product launches, and other promotional activities.
• Build and maintain relationships with journalists, bloggers, and influencers to secure media coverage.
• Assist in the preparation of PR materials, including fact sheets, press kits, and presentations.
• Manage the company’s media contact database, ensuring accurate and up-to-date information.
• Monitor social media platforms for relevant mentions and engage with online communities.
• Conduct research on industry trends, competitors, and media opportunities to inform PR strategies.
• Provide administrative support to the PR team, including scheduling meetings, managing calendars, and handling correspondence.
• Assist in crisis communication efforts by monitoring situations and preparing appropriate responses.