Recruitment Marketing Lead

at  Financial Times

ABOUT US

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

REQUIRED SKILLS / EXPERIENCE

• Proven experience in recruitment marketing
• Experience planning and managing effective campaigns to attract relevant audiences and convert leads
• Have sharp analytical skills and hands-on experience in reporting, delivering pragmatic performance measurement and generating actionable insights
• Have a proven track record in lead generation using search engine marketing
• Demonstrate hands on experience with marketing technology
• Significant communications experience in-house.
• Proven experience in employer branding across different geographical locations and within technology
• Ability to articulate both technical and corporate messages confidently and competently
• Ability to use data and analytics to measure the effectiveness of recruitment marketing strategies and make data-driven decisions.
• The capacity to build and maintain relationships with potential candidates and internal team members.
• An excellent communicator with ability to translate the complex into the compelling
• Highly organised with strong attention to detail
• Proactive, a self-starter who gets things done
• Strong portfolio of successful recruitment marketing materials and campaigns.
• Knowledge of the latest trends and best practices in recruitment marketing.
• Strong knowledge of employer branding and recruitment marketing strategies.
• End-to-end campaign management
• Experience developing marketing strategies, including performance marketing

THE ROLE / POSITION OVERVIEW

This role will play a crucial part in shaping our employer brand and attracting top talent to our team. You will be responsible for developing and implementing creative and data-driven recruitment marketing strategies. Your goal will be to showcase our culture, values, and opportunities, and to build a compelling narrative that draws in exceptional candidates. With a key focus globally and within the Technology market.

KEY RESPONSIBILITIES

• Create innovative digital and integrated communication strategies to increase awareness of The FT globally and especially within Product and Technology to drive traffic to our career pages
• Build and maintain strategic marketing and nurturing campaigns across channels including marketing automation, content, social, search, 3rd party websites
• Use reporting and dashboards to develop pragmatic performance measurements
• Devise and implement segmented, automated campaigns for the relevant Talent pipeline audiences
• Work closely with TA and stakeholders to understand the global talent landscape, proactively using that knowledge to address challenges
• Lead all aspects of the development and continuous evolution of all digital content, including: Social Media channels, Careers site, Referral programme and Social advocacy (internally) with our EVP Ambassador programme
• Recommend tools, technology, training to upskill and maintain high standards in direct sourcing
• Drive an insight and data-driven approach to recruitment marketing – understanding the target market, personas, and the strategy/tactics that will maximise conversion – measured by cost per application, cost per click, application to hire ratios by role type
• Flexible to support projects across the team and require an employer brand/marketing lens.
• Bring up to date market trends and knowledge to the team to drive innovation forward
• Work with the Chief Product and Technology Officer to update and produce content externally.
• Nurture our prospect pool within the ATS with compelling content
• Create a content calendar and forward planning for the year
• Produce engaging job adverts
• Develop and Implement DE&I Recruitment Strategies to attract a diverse pool of candidates.