Regional Agency Lead (Publicis & Indies)-SEA-Singapore

at  TikTok

Responsibilities
TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require sponsorship of a visa.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About Us
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is an entrepreneurial, and ambitious client group.
TikTok is seeking an experienced leader from the domain of Media Sales and Agency Partnerships with demonstrated success in managing large agency portfolios across both regional and national levels. The Regional Agency Lead will manage TikTok’s relationships in the countries of care (SG, MY, PH, ID, TH, VN) and will be responsible for scaling TikTok marketing solutions through this important channel, alongside Agency sales teams and Key Account and Growth teams.
This role will analyze, strategize and devise impactful agency programs for a business that is experiencing rapid and dramatic growth. We are looking for a self-starter who has a demonstrated sales record, experience in account management / client services role and is well-versed in the agency ecosystem within the region.
This person will be comfortable navigating ambiguity and displays strong problem-solving leadership in a fast-evolving environment. Ideal candidates will have sales management experience in Publisher/Platform Sales, Media agency as well as Brand Management/Creative Agency.

Responsibilities

• Write and execute on the Strategy to increase TikTok’s share of revenue and partnership opportunities with Independent Agencies and select Big6 networks in Southeast Asia.
• Enhance TikTok’s relationship with Agencies, with a focus on developing relationships at CXO level
• Work closely with agency team leads to define agency account plans to unlock investments and drive their business key performance metrics
• Lead and Partner XFN teams to structure and execute operational and strategic initiatives
• Develop annual and quarterly business plans, synthesising market data, agency analysis and defining the overall business approach to TikTok’s success
• Deliver a plan to penetrate various agency organisations to drive alignment and influence executive and day-to-day contacts to execute against these plans
• Be adept at developing various marketing approaches such as performance, brand, retargeting, commerce to empower Agencies to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure
• Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions
• Develop Team forecasting and deliver accurate analysis to support team planning
• Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively
• Able to design and execute both scaled and focused Agency engagement tactics
• Exceed sales goals for yourself and your team
• Orchestrate plans with product teams and all cross-functional teams to guide organisational efforts towards stronger business outcomes that reflect market needs
• Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap

Qualifications

Minimum Qualifications

• ≥5 years of experience in ad sales marketing and development, or a sales-related media function, experience in managing key brands and performance advertisers with complex and scaling challenges, with a strong connection with independent agencies and Big6 networks ecosystem
• Deep experience in driving brand and performance outcomes through media strategy and strong conceptual understanding of the synergistic role of media platforms
• Demonstrated success leading and deploying the full mix of media and creative solutions will be an added advantage
• Strong ability to work with partners outside the organisation and proven record of influencing outcomes by creating win-win solutions and holding partners accountable to the agreed plans
• Strong people management experience with the ability to influence cross-functional teams
• Skilled storyteller with experience communicating the benefit of marketing opportunities to partners and brands

Preferred Qualifications

• Established relationships with Leadership at agencies and key brands
• Demonstrated understanding of digital media platforms and ad metrics
• Self-starter, fast learner with a can-do spirit
• Strong track record of exceeding and meeting target expectations in previous roles

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too

• Write and execute on the Strategy to increase TikTok’s share of revenue and partnership opportunities with Independent Agencies and select Big6 networks in Southeast Asia.
• Enhance TikTok’s relationship with Agencies, with a focus on developing relationships at CXO level
• Work closely with agency team leads to define agency account plans to unlock investments and drive their business key performance metrics
• Lead and Partner XFN teams to structure and execute operational and strategic initiatives
• Develop annual and quarterly business plans, synthesising market data, agency analysis and defining the overall business approach to TikTok’s success
• Deliver a plan to penetrate various agency organisations to drive alignment and influence executive and day-to-day contacts to execute against these plans
• Be adept at developing various marketing approaches such as performance, brand, retargeting, commerce to empower Agencies to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure
• Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions
• Develop Team forecasting and deliver accurate analysis to support team planning
• Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively
• Able to design and execute both scaled and focused Agency engagement tactics
• Exceed sales goals for yourself and your team
• Orchestrate plans with product teams and all cross-functional teams to guide organisational efforts towards stronger business outcomes that reflect market needs
• Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadma