Regional Brand Manager Fashion - Jumia

at  Jumia

About Jumia:
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia’s platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

JOB REQUIREMENTS

• Bachelor’s degree in Business Administration (Master’s degree is a plus).
• At least 5-7 years of experience in the fashion industry, with experience in Turkey as a strong advantage.
• Proven track record of business growth and success in developing and executing business strategies.
• Fluent in English (Turkish is a strong plus).
• Location: Based in one of Jumia’s offices in Casablanca, Cairo, or Lagos.

• Develop and execute strategic joint business plans with leading fashion brands.
• Lead the expansion of Turkish partner brands and markets, including Defacto, LC Waikiki, Trendyol, Koton, and Hepsiburada.
• Drive top-line performance while optimizing monetization and profitability through Jumia’s assets (marketing, logistics, and payments).
• Establish a Turkish sourcing hub, creating routes to market across regions, onboarding 3PLs to ensure competitive costs, and building a dedicated team.
• Scale the 1P retail model by setting up processes for ordering, inventory management, and margin structures aligned with profitability targets, and develop BI tools to monitor performance.
• Coordinate marketing campaigns with marketing and advertising teams.
• Support eCommerce growth and education across various markets.
• Lead frequent promotions for customer acquisition and retention, including Black Friday, Jumia Anniversary, and Brand Festival.
• Organize SuperBrand Days to boost brand awareness and sales on the platform.
• Contribute to developing “Jumia Official Stores,” a dedicated brand-owned universe.
• Actively participate in tech initiatives to enhance the user experience for brands and customers.
• Implement best practices from advanced eCommerce markets through partnerships with key industry players.
• Drive structural initiatives to grow the Fashion category across all markets.