Regional Business Development Manager

at  Wakefield Canada

Wakefield Canada Inc. is an industry leading Canadian company that manufactures, distributes and markets category-leading products for the automotive, commercial heavy-duty, and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, our own Wakefield brand and SuperClean cleaner-degreaser brand.
Wakefield Canada Inc. has an excellent opportunity for a full-time Regional Business Development Manager, Commercial & Industrial . This role will maximize sales volume and ensure the delivery of business objectives by targeting and closing new strategic business development opportunities within the region. This includes the development of new distributors, buying groups, direct fleets and dealer groups within various channels.

• Prospect, cultivate and close new business through Commercial and Industrial customer segments in the region, through an active funnel and sales pipeline of prospective customers.
• Maximize sales and profit for assigned regional opportunities through prospecting and targeting new key account/significant buying groups through various channels.
• Present new business development plan for region and work with Regional Sales Manager to identify the key accounts/buying groups to target, pursue and develop.
• Manage strategic Commercial HD head office relationships within region to drive share and maximize sales throughout network
• Work collaboratively with each Regional Business Development Manager on strategic / national sales opportunities.
• Effectively transition new business to appropriate field sales team and the customer experience team members, including contacts / account assignments, new account set up and future sales development opportunities.
• Partner with sales, marketing and leadership to influence channel strategies, develop and deliver compelling customer presentations, and/or unique offerings as appropriate to individual key account pursuit, ensuring alignment to Wakefield’s strategic objectives.
• Maintain ongoing partnership with National Sales Managers, Customer Experience and Supply Chain teams to ensure clear plan and forecast for ability to deliver against sales commitments during proposal development.
• Execute the organization’s sales process, including utilizing Wakefield’s Salesforce platform to record sales activity and manage leads and opportunities.
• Build strong relationships with our customers and communicate and follow-up in a timely manner, ensuring that any customer inquiries or problems are addressed and resolved.
• Conduct training sessions as required for target customers and share product updates with customers, along with new programs or initiatives. Participate or attend any promotions, trade shows or celebrations the client hosts. Represent Wakefield and the Castrol brand at Trade Shows and Industry events as required.
• Maintain an awareness of market trends and opportunities that are aligned with the overall business objectives and goals of Wakefield.