Regional Category Development Manager - Dubai

at  Arla Foods

Location:Dubai, AE
At Arla, we do so much more than make some of the world’s favourite dairy products. Puck®, Lurpak® and The Three Cows® – names like these make us a vital part of modern life in over 100 countries around the world. There are 1,200 employees in the Middle East and Africa and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world.
As the new Regional Category Development Manager, you will accelerate the transformation agenda in Arla MENA driving the Customer marketing journey and step changing the understanding and focus on customer and shopper and leading capability development across the region. You will be the “voice of the customer” and own the shopper understanding agenda to support mutual growth for Arla and retailers and lead on regional initiatives providing the toolkits & frameworks for markets to adapt and execute strategies.

As the Category Development Manager for Arla Foods in MENA, your specific areas of responsibility will include:

• Supporting Consumer Marketing in developing category strategies down to the channel level. -

Collaborate closely with the Consumer Marketing team to develop category strategies that are tailored to specific channels within the MENA market.

• Developing full 4P category toolkits: Create comprehensive toolkits that cover all elements of the marketing mix (4Ps) for each category, including price and promotion strategies, distribution plans, and placement strategies.
• Developing shopper toolkits: Ensure that shopper toolkits are developed in line with brand guidelines and key visuals (KVs), while also meeting the expectations of the MENA markets.
• Developing Total Category POP solutions: Create and implement innovative and effective point-of-purchase (POP) solutions for the entire category, such as bread takeovers and category management plans.
• Laying down guidelines for Perfect Store MSL & Planogram methodology/metrics: Establish clear guidelines and metrics for the Perfect Store minimum service level (MSL) and planogram methodology, ensuring consistency and effectiveness across all stores.
• Providing on-the-ground support for growth clusters/markets: Offer support to specific growth clusters or markets within MENA, working closely with the local teams to drive category growth and achieve sales targets.
• Developing Trade Decks and NPD sell-ins: Create compelling trade decks and lead the sell-in process for new product development (NPD), ensuring alignment with category strategies and objectives.
• Championing two of the following areas: Act as a champion for two specific areas among the 4Ps toolkit, Shopper Toolkit, Trade Decks, Perfect Store, Category Management, Instore POP solutions, or Shopper Behaviour.

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?