Regional Communication Manager (Trade)

at  LiebherrExport AG

QUALIFICATION:

• 1-3 years of professional experience in a similar position with good market knowledge in Spain
• Proficient in MS Office applications, including Excel, Outlook, and PowerPoint; experience with Microsoft SharePoint is a plus
• Experience with database, intranet, extranet, and web-based applications and systems
• Good knowledge of Adobe Acrobat Pro; experience with Canva and digital marketing/social media platforms (Facebook, Instagram, LinkedIn) is an advantage
• Experience in writing, content development, and editing, as well as in building relationships and trust
• Experience in the home appliances industry
• Excellent Spanish and English skills (oral and written); German knowledge is a plus
• Problem-solving skills, analytical, technical, and interpersonal abilities, along with a “can-do” mindset and attitude
• Independent and structured working style
  Have we awoken your interest? Then we look forward to receiving your online application.

• Development and contribution to communication goals for sales and advertising campaigns (online/offline) for trade partners in Spain, in close collaboration with regional Communication & Brand Manager, Sales & eCommerce teams
• Conceptualization and implementation of regional trade marketing concepts across various advertising channels, including creation of local marketing materials and adaptation of global marketing materials and content to suit regional needs
• Responsibility for regional trade shows and events
• Participation in client meetings to coordinate, develop, and harmonize marketing activities and individual marketing plans
• Planning, coordination, and oversight of monthly delivery of marketing assets to our trade partners (B2B/B2C/Consumer)
• Responsibility for trade marketing activities, including reporting and controlling these activities