Regional Digital Marketing Specialist

at  Samsung Electronics

Position Summary

• This role sits in the Digital Marketing team and would be reporting to the Head of Strategy and Creatives of SEAO region
• The job scope includes developing multi-channel strategy and execution across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics category.

Role and Responsibilities

• Strategic Planning (20%)
• Owns regionalization of our digital marketing strategy for owned and paid channels for the SEAO region, to drive customer acquisition, profitable growth and most importantly, customer retention.
• Define regional 1P Audience Strategy to drive acquisition and retention
• Lead agency partners towards the development of comms strategy and approach and creative toolkits.
• Collaborate and project manage with cross-functional teams to ensure cohesive integration of marketing efforts with business objectives and sales programmes.
• Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing and advertising efforts
• Own, articulate and develop presentations/management reporting of business growth opportunities, strategic focus, market performance and action plans
• Identify and develop and pilot new marketing initiatives against business opportunity/gap

• Strategic Planning (20%)
• Owns regionalization of our digital marketing strategy for owned and paid channels for the SEAO region, to drive customer acquisition, profitable growth and most importantly, customer retention.
• Define regional 1P Audience Strategy to drive acquisition and retention
• Lead agency partners towards the development of comms strategy and approach and creative toolkits.
• Collaborate and project manage with cross-functional teams to ensure cohesive integration of marketing efforts with business objectives and sales programmes.
• Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing and advertising efforts
• Own, articulate and develop presentations/management reporting of business growth opportunities, strategic focus, market performance and action plans
• Identify and develop and pilot new marketing initiatives against business opportunity/ga