Regional Director of Marketing

at  Carillon Assisted Living

Carillon Assisted Living is actively seeking a sales-driven, competitive and success-motivated Raleigh-based Regional Director of Marketing, for its new brand, Calyx Senior Living. The Regional Director of Marketing will oversee census generation in our Triangle-area assisted living communities located in Durham and Fuquay-Varina, with additional new communities under development in the Triangle market.
The Regional Director of Marketing plays an integral role in supporting Carillon’s business by driving sales success, regularly interacting directly with both the regional and community teams to manage sales activities at all communities, both open and in pre-opening.

MINIMUM QUALIFICATIONS

• Strong sales management experience with a minimum of 2 years in a multi-site or area sales management position in the senior living or related industries.
• Must demonstrate strong analytical skills to assess sales and market performance. Must be proficient in using a CRM as well as MS Office software including Excel.
• Must demonstrate strong track record of results delivery, accountability and management to performance benchmarks.
• Bachelor’s degree from an accredited college or university.
• Ability and to desire to generally be 5 days a week in the communities.
  If you have strong sales experience and people management skills and are interested in working with a new senior living brand offering career advancement potential, please apply here

• Drive census by working on site at communities with the teams.
• Manage sales performance of the teams at the communities.
• Ensure the teams meet or exceed marketing standards (lead generation, calls, tours, events, presentations) necessary to achieve census goals.
• Hire and evaluate sales people based on their proven ability to generate leads, get deposits and generate census.
• Train community Marketing Directors to refine the sales skills and habits necessary to become world class sales performers.
• Oversee and review the sales and marketing quarterly planning process.
• Routinely analyze and report on both community and market trends, challenges and opportunities.