Regional Director of Sales

at  Ascent Hospitality Management Co

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Excellent written and verbal communication and interpersonal skills
• Highly responsible, reliable, and ethical
• Well organized and detail-oriented
• Ability to multi-task
• Proficiency in Microsoft Office applications
• Previous experience as a Director of Sales required (preferred hospitality industry)
• Must have a valid driver’s license and be able to operate a vehicle to meet with clients.

QUALIFICATION STANDARDS:

• High school education is required. College education is preferred.
• Must have prior experience in Director of Sales role.
• Must be able to effectively lead and motivate a large team.

POSITION PURPOSE:

The Regional Director of Sales functions as the leader of the area cluster Sales team and manages the on-site property Sales and Events Management team; achieves individual booking goals and has responsibility for achieving defined property revenue goals, guest and team member satisfaction and makes recommendations on direct reports booking goals (if applicable); leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives; The Regional Sales Leader implements agreed key sales initiatives and ensures execution of sales and marketing strategy and programs.

ESSENTIAL FUNCTIONS: (Other duties may be assigned.)

• Develop sales goals and strategies and ensure alignment with the brand business strategy of each hotel.
• Execute the sales strategy and ensure individual booking goals are met for both self and staff.
• Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property’s financial performance.
• Ensure the development of a strategic account plan for the demand generators in the market.
• Ensure focus is on proactive selling and reactive selling with individual and group goals.
• Determine and develop marketing communication activities, in conjunction with Regional Marketing Communications.
• Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Develop strong partnerships with local organizations to further increase brand/product awareness.
• Review the STAR report, competitive shopping reports and use other resources to maintain an awareness of the hotels’ market position.
• Research competitors’ sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attend sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggest innovative marketing ideas and proactively develop deployment strategies to continue to grow market share.
• Serve as the sales contact for the General Manager, property leadership team, and current and future guests.
• Serve as hotel authority on sales processes and sales contracts.
• Develop strong community and public relations by ensuring property participation in local, regional, and national tradeshows and client events.
• Participate in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy.
• Support the General Manager by coordinating crisis communications.
• Work with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state, and federal regulations and/or union requirements.
• Execute and supports Customer Service Standards and hotel’s Brand Standards.
• Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.

• Perform other duties, as assigned, to meet business needs.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Excellent written and verbal communication and interpersonal skills
• Highly responsible, reliable, and ethical
• Well organized and detail-oriented
• Ability to multi-task
• Proficiency in Microsoft Office applications
• Previous experience as a Director of Sales required (preferred hospitality industry)
• Must have a valid driver’s license and be able to operate a vehicle to meet with clients

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee will be required to sit, stand and walk for long periods of time; using hands and fingers repetitively; view computer screens for long periods of time; use office equipment, including a telephone; reach with hands and arms; and stoop, kneel or crouch and frequently required to walk, climb stairs, talk and hear.
• May be required to regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.
• Must be capable of effectively using close vision, distance vision, and color vision.
• Able to operate in mentally and physically stressful situations

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee occasionally works near moving mechanical parts.
• The noise level in the work environment is usually moderate but could become loud from time to time