Regional Director of Sales & Marketing HR Group The Netherlands

at  Accor

MÖVENPICK AMSTERDAM CITY

We are seeking an experienced and dynamic Regional Director of Sales & Marketing to lead our multi-brand hotel portfolio across six properties in The Netherlands. This role is a key leadership position within the HR Group, responsible for driving sales growth, marketing strategies, and brand awareness across diverse hotel brands. The successful candidate will possess a deep understanding of the hospitality industry, exceptional leadership skills, and a proven track record in managing multi-property sales and marketing functions. As the Regional Director, you will collaborate closely with hotel general managers, revenue management teams, and corporate stakeholders to ensure each property meets its financial goals while delivering an exceptional guest experience.

• the full sales and marketing strategy for 6 HR Group properties in the Netherlands (Amsterdam, Schiphol Region, The Hague as well as Rotterdam);
• builds Sales & Marketing budget and Hotel Business Plan;
• ensures Sales & Marketing strategy and maximum revenue performance;
• develops and monitors yield and revenue strategies in close cooperation with Regional Director of Revenue
• building on the ijVENUES partnership together with Amsterdam DOS;
• maintain close contact with key accounts (MICE, Corporate and Leisure);
• co-operates with the International Commercial Teams and Brand Partners;
• develops and executes local and regional marketing activities including communication & PR;
• identifies cross-selling opportunities for sister properties;
• supports recruitment, hiring and development of highly qualified sales personnel in coordination with Human Resources;
• conducts annual performance reviews with all team members;
• leads and develops a dynamic team of approximately 15 team members;
• sets objectives and targets for sales team, group, and events team.