Regional Market Development Manager – OEM

at  Thermo Fisher Scientific

EXPERIENCE

• Bachelor’s degree in a relevant life science field (biology, microbiology etc.)
• Masters’ degree in life sciences and/or MBA in marketing or business preferred.
• Minimum of 3-5 years of experience in a marketing role, preferably in molecular diagnostics or immunodiagnostics, and familiarity with OEM and custom commercial supply products.

QUALIFICATIONS

• Experience with marketing strategy, planning and execution; familiarity with life science research markets and competitors.
• A proficient understanding of customer value proposition and demand/lead generation strategies
• Ability to proactively participate in teams working through various levels of internal and external operating mechanisms to achieve goals of the company, customer, and colleagues.
• Proven track record in creating customer-facing collateral that supports sales objectives and drives customer engagement.
• Strong understanding of the relevant field and able to translate technical information into compelling messaging.
• Strong time management skills to meet deadlines.
• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in content creation tools and MS Office software suite.
• Proficient in exercising independent and analytical thinking with a commitment to continuous learning.
• Comfortable with ambiguity and adaptable to changes.
• Ability to translate metrics into actionable business decisions.
  Why Join Thermo Fisher Scientific?
  At Thermo Fisher Scientific, we believe in the power of our people to make a difference. When you join our team, you will have the opportunity to work on meaningful projects and be recognized and valued for your contributions. We foster a culture of inclusion and collaboration, where your ideas and perspectives are encouraged and respected. With world-class resources and a supportive work environment, you will have the tools and opportunities to excel and grow in your career.

ABOUT THE ROLE!

The Regional Market Development Manager, OEM & NATx for the Biosciences Division (BID) is a member of the marketing organization. Their main responsibility is to build awareness, go-to-marketing plans, and generate demand for Thermo Fisher Scientific OEM solutions to achieve revenue targets. This role involves developing and implementing customer-centric initiatives for molecular diagnostics and life science tools, in line with the global marketing strategy. Collaborating with Global Market Development Teams, Product Managers, Marketing Operations/Communication and Commercial Sales, you will work towards transforming marketing strategies into action that drives demand, revenue, new customer acquisition and loyalty.

KEY RESPONSIBILITIES

• Lead the regional market development efforts for the Biosciences Division (BID) OEM & Nucleic Acid Therapeutics (NATx) portfolio, catering to customers in the diagnostics and life science tools industry.
• Build engaging customer-facing messaging and sales tools to communicate the value proposition Thermo Fisher Scientific brands as a leading OEM supplier, the partner of choice directly to our customers through many different channels, including field sales.
• Collaborate with cross-functional teams, including product management, global market development and commercial, to capture technical information and insights vital for crafting effective sales & marketing materials.
• Provide product, positioning and go-to-market strategy training and communication to advise sales teams on a regular basis.
• Ensure that all customer-facing materials are accurate, up-to-date, and aligned with the company’s brand guidelines.
• Discover the most relevant metrics to evaluate each stage of the customer’s journey, enabling informed decision-making based on data.
• Achieve financial and market goals for designated product portfolio. Perform and present detailed analyses & routine reporting around business performance and segmentation.
• Stay updated with the latest industry trends, advancements, and regulations related to molecular diagnostics and immunodiagnostics, and incorporate them into the sales collateral and presentations.
• Additional responsibilities may include supporting events, tradeshows and sales meetings.
• Willingness and ability to travel up to 25%.