Regional Market Development Manager - Solid Tumor Oncology

at  Thermo Fisher Scientific

JOB DESCRIPTION

At Thermo Fisher Scientific, we do meaningful work, that makes a positive impact on a global scale! Join more than 100,000 colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer. We have the resources here to achieve your career goals and help take science a step beyond by developing solutions for some of the world’s toughest challenges. This includes protecting the environment, making sure our food is safe, and helping find cures for cancer.

EDUCATION

• Bachelor’s degree required (preferably in molecular biology, genetics, or other related scientific field)
• Master’s degree in relevant scientific field or business administration preferred

EXPERIENCE

• 4+ years of hands-on experience in marketing, sales, and/or molecular assay development with growing scope and responsibility in the genomics, molecular diagnostic, or oncology arenas.
• Prior sales, marketing, or technical experience with next-generation sequencing technologies and/or oncology diagnostics

KNOWLEDGE, SKILLS AND ABILITIES

• Self-starter and collaborative within project teams, and successful track record working in matrix environments
• Skill managing sophisticated marketing projects with a strong attention to detail
• Adept at building and maintain relationships with influential customers and key opinion leaders
• Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
• Ability to manage project scope, budget, and schedule to achieve timely results
• Excellent written and oral communication skills
• Adept with Microsoft Word, Excel, PowerPoint, and Outlook
• Approximately 10-15% domestic and international travel
  Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

• Build multi-channel coordinated marketing plans for NGS applications, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs
• Guide the development of copy and creative content for clinical oncology markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation
• Develop sales training, customer education materials, and marketing plans in collaboration with product management, global marketing, medical affairs, and commercial teams
• Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as webinars and tradeshows
• Successfully engage with advertising agencies to deliver high-quality assets, including content for print and digital collateral, PR, customer-facing presentations, tradeshows and promotional materials
• Maintain and analyze campaign metrics to measure the efficiency of marketing activities
• Manage marketing budgets and optimize the promotional mix of campaigns to achieve a high return on investment
• Maintain relationships and projects with external collaborators such as customer KOLs, pharmaceutical partners, patient advocacy groups, and sales channel partners