Regional Marketing Leader DACH

at  Saviynt

Saviynt is an identity authority platform built to power and protect the world at work. In a world of digital transformation, where organizations are faced with increasing cyber risk but cannot afford defensive measures to slow down progress, Saviynt’s Enterprise Identity Cloud gives customers unparalleled visibility, control and intelligence to better defend against threats while empowering users with right-time, right-level access to the digital technologies and tools they need to do their best work.
The Director, Marketing will be an integral part of the Saviynt Marketing team. In this role, you’ll have the opportunity to shape the marketing strategy for the region. You’ll work closely with leadership and the wider marketing team— demand, product, corporate marketing and field marketing—to tailor and launch region-specific programs that resonate with prospective buyers and achieve pipeline goals.
Additionally, you’ll be responsible for digging into program performance data to identify trends and make recommendations that drive business results.

KEY SKILLS

• Champion of our channel community, ability to design and position campaigns and programs that drive revenue for our partners, while maintaining funnel integrity
• Positive, high-energy, team-focused attitude; inspirational leader
• Excellent organisational and prioritization skills
• Demonstrated ability to influence and proactively communicate with sales and marketing leadership
• Ability to address conflict head-on, and come to the best resolution for the business
• Deep understanding of marketing/sales funnel and methods by which to drive efficiencies and hit opportunity targets
• Strong analytical skills; ability to measure ROI of programs and investments and use to make decisions
• Excellent interpersonal and communications skills; strong presentation skills
• Strong experience leveraging Salesforce and HubSpot to track performance
• Minimum Qualifications
• 8+ years proven experience in B2B field or partner marketing, including experience managing 4 or more direct reports
• Experience working with US-based organisation and corporate marketing team
• Strong channel acumen and understanding of partner types and personas; experience marketing to- and thru- EMEA Alliance and reseller partners
• Must be willing and able to travel up to 20%
  Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work. You will experience tremendous growth and learning opportunities through challenging yet rewarding work which directly impacts our customers, all within a welcoming and positive work environment. If you’re resilient and enjoy working in a dynamic environment you belong with us!

• Collaborate closely with sales and channel teams to create a quarterly, comprehensive marketing plan that aligns with region, segment and partner pipeline goals
• Own regional field marketing budget, regional demand call and metrics; evaluate results against goals and use learnings to drive improvement
• Team closely with centralised functions, including product marketing, analyst relations, events, PR and demand to understand corporate marketing calendar and localise and repackage campaigns and experiences for the region
• Partner closely with digital teams to optimise spend across digital channels, execute digital campaigns, webinars and create region-specific partner co-sponsorship menu
• Build and execute strategic marketing plans with top channel and alliance partners comprised of joint demand programs, campaigns and local field marketing events
• Establish strong relationships with focus partner marketing leaders to provide continuous feedback loop and improve ROI on joint investments
• Understand Saviynt marketing funnel, marketing tech stack and library of available content
• Recruit, hire and lead as the marketing team grows
• Support the team and perform all other duties and assist in other areas as needed.