Regional Marketing Manager

at  Clarion Home Services Grp

Clarion Home Services Group is a multi-brand residential HVAC, electrical and plumbing services growth platform. We partner with local businesses and leverage our people-first strategies, proven best practices, and industry-specific operating procedures to create lasting value—for our clients and their customers.
We are seeking a highly skilled, analytical, and experienced Regional Marketing Manager to drive the marketing and advertising initiatives across the Midwest region. This position requires a highly analytical, strategic thinker with a proven track record in developing and executing local marketing plans, generating highly qualified leads, and contributing to the overall growth objectives of the company. Reporting to the SVP of Marketing, this position will play a pivotal role in collaborating with regional and general managers, advertising agency partners and internal Clarion and LightBay partners to ensure the success of integrated marketing campaigns.

• Serve as the key point person for the Central region, working with regional and general managers, Clarion, and our agency partners to develop and execute marketing initiatives at the branch and region level.
• Work with Agency partners and other resources, as applicable, to deliver a pipeline of highly qualified leads for each service line that delivers budgeted revenue and profitability by month, quarter and on an annual basis.
• Continually analyze and evaluate the effectiveness of key marketing tactics, making strategic recommendations to Branch, Regional and Clarion leadership regarding opportunities to drive incremental, profitable revenue.
• Complete essential business-tracking requirements by maintaining marketing data through CRM and database. Manage and campaign results reporting findings to senior leadership and field leaders.
• Evaluate the impact of marketing campaigns and adjust tactics based on performance metrics on an ongoing and frequent basis.
• Serve as the conduit between Clarion, field leadership and our agency partners to develop and execute local grassroots marketing plans to increase market penetration, generate leads, and raise brand awareness.
• Coordinate the direction and deliverables of multiple external vendors and internal departments including agency partners, marketing functions, technology, accounting, etc.
• Serve as the point person for Marketing on branch acquisition and integration.
• Additional job duties as assigned