Regional Marketing Manager - EMEA

at  Argus Media

You will be collaborating with regional sales, product marketing and other team marketers to create robust marketing campaigns. You will think and act strategically.

• Planning, managing and executing programs to strengthen the Argus brand and generate quality MQLs.
• You will also be developing marketing copy for campaigns and sales collateral, incorporating value propositions and key messages from the product marketing team that resonate for the regional target audience(s).
• You will continuously test, analyse and track results of all regional marketing activity, (KPIs, budgets/financial returns, ROI, planning, sizing) and make recommendations for future activity to increase quality and quantity of leads to the sales team.
• You will foster relationships with reputable industry events and associations to broaden market reach and drive demand.
• You will be responsible for driving quality audience acquisition for regional events.