Regional Marketing Manager (Haematology)

at  Sysmex Asia Pacific

REQUIREMENTS

• Bachelor of Science Degree
• Minimum 3 years working experience in the clinical laboratory
• Minimum 5 years marketing experience within the IVD industry
• MS Word, Excel, PowerPoint
• Strong written & verbal communication
• High level of planning and execution skills
• Understanding of basic financial statements
• Proven analytic skills with ability to understand complex market & product data to produce sound business recommendations
• Ability to analyze & prioritize opportunities and generate proposals further decision-making
• Enthusiastic, self-starter with strategic focus, positive thinking
• General working attitude focused on Integrity, Customer-focus, Accountability, Respect, & Excellence
• Work experience in a clinical/research laboratory
• Travel Requirement: High
• Others: Working on weekends occasionally

KEY JOB PURPOSE

Management of the Haematology business unit (BU) – Sets optimal conditions in achieving sales & marketing targets of the BU, and initiates plans and activities to exceed BU’s objectives
Management of the assigned product portfolio throughout the product life cycle – from product conceptualization to obsolescence
Key activities include identifying opportunities, specifying products, pre-launch, launch, & post-launch activities, market adoption, and project management

CROSS-FUNCTIONAL ROLE

• Cross-functional collaboration with intra-/interdepartmental teams to achieve shared goals
• Leads the new product launch process within SAP