Regional Marketing Manager, Member Experience

at  Cityblock Health

Job Description:
About the Role:
At Cityblock Health, the Member Experience team is responsible for designing and implementing programming to support members through their end-to-end journey. We work cross-functionally with internal and external teams to develop integrated outreach and engagement campaigns across print, digital, and telephonic modalities.
The team is hiring a Regional Marketing Manager to help develop and implement tailored member campaigns to support our local market goals.
This role will serve as the primary point of contact between the Member Experience team, our local market teams and their health plan partners.
The Regional Marketing Manager will lead our new market implementations, which requires interfacing with cross-functional internal and external teams and stakeholders to develop co-branded collateral. The Regional Marketing Manager will also lead local initiatives like event strategy, segmented engagement campaigns, and maintaining relationships with our payer partners to facilitate ongoing collateral approvals.
The ideal candidate has a proven track record of supporting online and offline engagement, organizing, or marketing programs through operational excellence, and familiarity with the healthcare industry – specifically Medicaid.

In this role, you will:

• Work with Member Experience team leaders to develop member-facing campaigns including, but not limited to:
• Market-specific onboarding campaigns
• Event strategy with recruitment campaigns
• Conduct research to support programming development
• Draft program briefs to inform internal and external stakeholders
• Support our team’s processes in our project management tool (ClickUp)
• Partner with cross-functional teams – local market teams, creative and marketing teams, and external partner teams, when required – to ensure our campaigns are executed on-time and error-free
• Help track progress across key KPIs and develop reports to communicate impact and ROI to cross-functional stakeholders

Requirements for the Role:

• Proven track record of supporting digital marketing, online and offline engagement, or organizing programs through operational excellence
• Understanding of how to obtain and use data to both help inform strategic decisions AND how to measure performance and impact
• An understanding of how to use market/consumer research to drive strategy
• Experience designing events to achieve business objectives
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Previous experience working in a heavily regulated environment and/or with HIPAA-compliant marketing technology stacks a plus
• Previous experience running marketing projects and campaigns designed for a Medicaid/Duals population a plus

We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for health insurance, life insurance, retirement benefits, participation in the company’s equity program, paid time off, including vacation and sick leave. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location. The expected salary range for this position is:
$108,000 to $135,000
Cityblock values diversity as a core tenet of the work we do and the populations we serve. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.
Covid 19 Update - Please Read:
Cityblock requires those hired into this position to provide proof that they have received the COVID-19 vaccine. Any individuals subject to this requirement may submit for consideration a request to be exempted from the requirement (based on a valid religious or medical reason) on forms to be provided by Cityblock. Such requests will be subject to review and approval by the Company, and exemptions will be granted only if the Company can provide a reasonable accommodation in relation to the requested exemption. Note that approvals for reasonable accommodations are reviewed and approved on a case-by-case basis and availability of a reasonable accommodation is not guaranteed. This vaccination requirement is based, in part, on recently established government requirements. The requirement is also based on the safety and effectiveness of the vaccine in protecting against COVID-19, and our shared responsibility for the health and safety of members, colleagues, and community.
The COVID-19 pandemic has severely impacted the health and lives of people around the world, including the vulnerable populations Cityblock serves. As a healthcare provider, Cityblock holds ourselves to the highest standards when promoting the health and safety of those who we serve. Given that the COVID-19 vaccines are one of the most powerful tools to fight this disease and save lives, Cityblock is implementing a COVID-19 booster mandate for Washington, D.C. employees under the guidance of local/state mandates.
Medical Clearance (for Member-Facing Roles):
You must complete Cityblock’s medical clearance requirements, which include, but may not be limited to, evidence of immunity to MMR, Hepatitis B, Varicella, and a TB screen, or have an approved medical or religious accommodation that precludes you from being vaccinated against these diseases.
We do not accept unsolicited resumes from outside recruiters/placement agencies. Cityblock will not pay fees associated with resumes presented through unsolicited means

In this role, you will:

• Work with Member Experience team leaders to develop member-facing campaigns including, but not limited to:
• Market-specific onboarding campaigns
• Event strategy with recruitment campaigns
• Conduct research to support programming development
• Draft program briefs to inform internal and external stakeholders
• Support our team’s processes in our project management tool (ClickUp)
• Partner with cross-functional teams – local market teams, creative and marketing teams, and external partner teams, when required – to ensure our campaigns are executed on-time and error-free
• Help track progress across key KPIs and develop reports to communicate impact and ROI to cross-functional stakeholder

Requirements for the Role:

• Proven track record of supporting digital marketing, online and offline engagement, or organizing programs through operational excellence
• Understanding of how to obtain and use data to both help inform strategic decisions AND how to measure performance and impact
• An understanding of how to use market/consumer research to drive strategy
• Experience designing events to achieve business objectives
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Previous experience working in a heavily regulated environment and/or with HIPAA-compliant marketing technology stacks a plus
• Previous experience running marketing projects and campaigns designed for a Medicaid/Duals population a plu