Regional Performance Marketing Manager

at  Crimson Education

New Zealand-based Edutech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the
world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team
that is dedicated to building the education system for the 22nd century. Our network
includes 2,400 tutors and consultants worldwide who work with over 20,000
students.
Our tech platform connects tutors and mentors to high school students aiming to
achieve admission and scholarships to top universities in the US, Canada, UK, and
beyond.
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Looking to be involved in a growing, global team? With our Digital marketing team
members across the globe, this role has the unique opportunity to dive headfirst into
driving paid digital marketing strategy and activity across up to 9 countries in Asia,
working with our regional digital marketing managers, country managers and local
area marketing teams.
LOCATION: Remotely or at one of our office’s across the globe, you will be required to
be based in or near the EMEA region.

As a Regional Performance Marketing Manager, you will be responsible for:

• Manage a team of performance marketers (4-6 people)
• Implement effective paid digital advertising strategies to attract qualified

prospects with cost-effective strategies across Facebook, Google and other

paid advertising platforms.

• Contribute to Crimson’s paid digital marketing activity across multiple

countries, working with Crimson’s regional digital marketing managers,
country managers, local area marketing teams and the global digital

marketing team to drive for results.

• Build, test and optimize paid ad campaigns to consistently improve

performance

• Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.

How you’ll know you’re crushing it (KPI’s):

• Digital marketing revenue targets are achieved consistently across all markets

you are working with.

• Strong ROI across digital marketing channels.
• The team meets their KPIs.
• High engagement of stakeholders.
• Consistent tracking, reporting, knowledge sharing, and rapid iteration.

What skills and experience you’ll need:

• At least 3-year experience in a performance marketing role or similar
• At least 2-year experience in remote people management in the EMEA/CIS
• Hands-on experience with Facebook Ads & Google Ads
• Familiarity with Google Analytics, Marketo, Salesforce would be a plus
• Strong attention to detail
• Excellent verbal and written communication skills.
• Experience managing multiple projects in a fast-paced environment with

other team members and stakeholders.

• Ability to productively and efficiently collaborate with a globally dispersed

team.

• Analytical and problem-solving skills.
• Exceptional learning agility.
• Basic understanding of the UK and US admissions process.

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you

work

• Option to work from our many locations/remotely around the globe (role

dependant) with us!

• Limitless development and exposure- our internal promotions/role changes

made up 33% of all recruitment last year.

• $1,000 training budget per year- we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level

up

• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe!

If you’re passionate about education and people and looking for a fast-paced,
collaborative environment, and want to work with cutting-edge technology then
we’d love to hear from you

• Manage a team of performance marketers (4-6 people)
• Implement effective paid digital advertising strategies to attract qualifie