Regional Sales Manager

at  Ainscough Crane Hire

At Ainscough Crane Hire, we pride ourselves on excellence, safety and innovation in the crane hire industry. As a leading provider of lifting solutions, we are committed to delivering exceptional service and exceeding our customers’ expectations. We are now seeking a dynamic and experienced Regional Sales Manager to join our team and drive growth across multiple regions.
If you are a driven sales professional with a passion for achieving results and leading teams to success, we invite you to apply for this exciting opportunity.

Key Responsibilities

• Lead and manage a team of Area Sales Managers (ASMs) to achieve business EBITDA targets.
• Coach and mentor the ASM team to ensure they meet or exceed budgeted sales targets.
• Set and exemplify high operational standards to enhance revenue within your region.
• Develop new business opportunities and consistently achieve quarterly and annual sales goals.
• Cultivate and maintain relationships with managed account customers and key stakeholders to drive profitable revenue growth.

Key Accountabilities

• Oversee the performance and development of Area Sales Managers and their portfolios.
• Ensure deep knowledge of our products and services among team members to effectively handle customer enquiries.
• Conduct regular one-to-one reviews to enhance communication and identify training needs aligned with business objectives.
• Support ASM team in preparing proposals, presentations, and attending customer meetings as required.
• Analyse sales performance data to identify areas for improvement and implement corrective strategies.
• Provide ongoing coaching to enhance team motivation and sales effectiveness.
• Collaborate effectively across departments to ensure seamless operations and achievement of goals.

Benefits for a Regional Sales Manager

• Quarterly bonus
• Travel & Health cover including family / partner
• Bi-Annual retention bonus
• Company car
• 24 days annual leave plus an additional day at 2 years service, 5 years service and 10 years service
• Holiday purchase, the option to buy an additional 5 days each year (via salary sacrifice)
• Group life assurance 3 x basic salary
• Pension 4% employer 5% employees
• Online access to payslips, book and view holidays and personal info
• Access to the Ainscough Advantage (People Value) benefits platform

Person Specification

Education/Knowledge/Experience

• Detailed understanding of crane hire and the mobile crane market.
• Technical expertise in crane specifications and related business specifics.
• Proven leadership qualities that reflect our company values and inspire team success.

Skills/Abilities

• Strong communication and leadership skills adaptable to different environments.
• Effective people management skills with a focus on teamwork and collective success.
• Proficient in delivering compelling presentations to prospects and clients.
• Ability to thrive under pressure, meet deadlines, and manage multiple priorities.
• Demonstrated negotiation skills and commercial acumen.
• Customer-centric with a deep understanding of customer relationships and business processes.
• IT literate, particularly with Microsoft Office suite (PowerPoint, Excel, Word).

Key Performance Measures

• Achieve revenue and profit targets for the assigned area.
• Meet or exceed KPIs for appointments, activities, and quote management.
• Effective diary and time management to optimise productivity.
• Strategic Thinking: Able to identify business potential and plan strategies considering technical and people-related issues.
• Leading Change: Proactively drives change and supports colleagues through transitions.
• Continuous Improvement: Identifies opportunities for process enhancement and ensures timely execution.

• Lead and manage a team of Area Sales Managers (ASMs) to achieve business EBITDA targets.
• Coach and mentor the ASM team to ensure they meet or exceed budgeted sales targets.
• Set and exemplify high operational standards to enhance revenue within your region.
• Develop new business opportunities and consistently achieve quarterly and annual sales goals.
• Cultivate and maintain relationships with managed account customers and key stakeholders to drive profitable revenue growth