Regional Sales Manager - Fort Worth

at  Behr Paint Company

JOB SUMMARY

Train, motivate and provide merchandising and marketing advice to Field Sales and Training Representatives. Create and increase sales of product lines at national accounts in assigned regions. Working safely is part of our culture and is a condition of employment.

QUALIFICATIONS AND EXPERIENCE

• Educational attainment equivalent to Bachelor’s degree in Marketing, Business Administration, or related field or equivalent work experience
• Thorough and progressively responsible sales, retail, and customer service experience is required

SKILLS, KNOWLEDGE, AND ABILITIES

• Broad knowledge of retail business development
• Knowledge of MS Office Suites and/or software applications related to job functions
• Knowledge of coatings industry
• Sales, marketing, and merchandising principles
• Organization and communication skills
• Supervisory, motivational and training skills

SPECIAL REQUIREMENTS

• Possession of a valid driver’s license, evidence of insurance and verification of an acceptable driving record
• Frequent overnight travel

• Communicate merchandising and selling techniques to increase sales with field sales reps and store department managers
• Organize and coordinate store grand openings, set-ups, resets, planograms for products and store remodels, including merchandising strategies
• Educate field sales and store associates on product lines, specifications, product features, competitive advantages, tint techniques, paint procedures, effective marketing procedures, merchandising techniques and product displays
• Ensure proper appropriate stock inventory levels are met to include: paints, stains, color cards, color chips, header boards, and point–of–purchase materials by monitoring field sales reps’ activities
• Plan, organize, coordinate and assign sales representatives to regional store openings, special events, setups, reset, displays, new product placement and product knowledge
• Create and foster positive store relationships in regard to promoting brand, selling new items and maintaining proper planograms for stores
• Establish, maintain and develop relationships with new store locations
• Complete activity reports supporting customer needs
• Travel regularly with Field Sales and Training Reps to educate, monitor activity and evaluate their effectiveness in stores
• Communicate directives for new in-store processes, reporting, information gathering, and competitive activity
• Monitor field sales reps expenses and sales penetration rate by outlet