Regional Sales Manager

at  Frasers Hospitality

LOCATION: LONDON, SOUTH KENSINGTON – HYBRID WORKING (3 DAYS IN THE OFFICE, 2 DAYS FROM HOME)

Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values, collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.
Frasers Hospitality owns and operates 7 properties in the UK. Brands include Fraser Suites, Fraser Place and Fraser Residence as well as Park International Hotel. These perfectly located properties can be found in London, Edinburgh and Glasgow providing guests with a comfortable and luxurious experience. Perfect for both business and leisure travellers, our accommodations are available for short and long stays.
We’re looking for a Regional Sales Manager to build and develop a corporate client base that helps to drive the revenues and achieve the budget in Fraser Hospitality properties in the UK, with special emphasis on the West London portfolio. Additionally, you will maximise revenue from existing accounts, and create cross-selling opportunities within the secured client base to the other properties EMEA and chain wide.

WHAT YOU’LL BE DOING AS REGIONAL SALES MANAGER

• Support the growth of direct corporate clients and related marketing activities for UK properties, under the guidance of the Director of Sales (DOS) UK.
• Work towards achieving weekly and monthly KPIs, focusing on sales meetings and acquiring new accounts, with special emphasis on West London.
• Actively source new clients through prospecting, networking, cold calling, and other strategies to expand the direct client portfolio in the UK.
• Manage a portfolio of new and existing clients, create account plans, and work towards meeting annual revenue targets and budget goals.
• Collaborate with DOS UK to define sales strategies for the UK region and supervise the Sales Team in the DOS’s absence, ensuring they achieve desired sales activity levels.
• Assist in managing Consortia clients and increasing market share with key accounts, while driving revenue for short and long stays at the right ADR.
• Represent Frasers Hospitality at sales meetings, events, exhibitions, conferences, and networking events, maintaining a high professional image.
• Handle RFP processes and local contracts, ensuring timely completion, and drive special projects as directed by the DOS UK.
• Conduct familiarisation trips, property show rounds, and stay informed about local competitors, regularly conducting SWOT analyses.
• Maintain up-to-date client records in the CRM system, complete monthly reports, and assist in training new and existing Sales Team members.