QUALIFICATIONS

• Bachelor’s degree in English, Marketing, Communications, or a related field.
• At least 3 years of experience as a Social Media Specialist either agency or in-house.
• Cutting-edge interest in social media with a keen awareness of its evolving landscape.
• Design-savvy with skills in Photoshop, Canva and other visual/video software platforms.
• Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent and compelling messages.
• Ability to analyse data, identify trends, and make actionable decisions.
• Possesses excellent verbal and written proficiency in English and Chinese.
• Solid understanding of digital media principles (SEO/SEM, paid media, Google Analytics etc)
• Strong organisational skills, ability to handle multiple projects concurrently, and meet deadlines.
• Proficiency in various tools (reporting, listening, publishing, Google advertising platform etc)
• Ability to travel when required.
  If you are looking for an opportunity for your career advancement and working with great people, this Regional Social Media Specialist role is an opportunity you do not want to miss.
  Apply today or contact me to discuss this new opportunity.
  Work location: Singapore
  

  LI-K

ABOUT THE ROLE

We are seeking a talented and experienced Regional Social Media Specialist to join our marketing team and help us to elevate our global online presence in the B2B space.
As the Regional Social Media Specialist, you will utilise social media marketing tools to build and maintain the brand presence on LinkedIn and other social media platforms.
To succeed in this role, you must display a good organisation skills, agility and adaptability in a fast-paced environment and be able to work collaboratively within the organisation.

KEY RESPONSIBILITIES

• Develop and manage editorial calendar and syndication schedules.
• Design, generate, edit, publish, and share visually appealing content, including to foster meaningful connections and drive community engagement.
• Moderate user-generated content following community guidelines.
• Provide weekly reports on social media engagements.
• Monitor the success of the community and social media activities in alignment with the overall marketing strategy.
• Contribute to the growth of the fan base by implementing strategies that drive community engagement and increase followers.
• Work towards driving conversions on social media platforms through innovative content and strategic initiatives.
• Collaborate with internal stakeholders to relay customer feedback insights gained from online conversations.
• Stay abreast of the latest social media tools, trends, and technologies, informing management of relevant changes.