Report Writer Contract

at  Insights in Marketing

ABOUT INSIGHTS IN MARKETING

Insights in Marketing (IIM) is a leading marketing research consultancy that transforms rich consumer dialogue and data into actionable insights, empowering clients to make informed decisions for their brands.
What sets IIM apart is our commitment not just to delivering tailored research solutions but also to providing a truly engaging and memorable client experience that clients love and trust. Our dedication to this approach has kept us thriving for 35+ years with a track record of success working with many of the top Fortune 500 companies across a range of industries.
At IIM, we seek innately curious, self-driven and collaborative individuals who absolutely love what they do! As a values-driven company, we believe in working hard while having fun and we pride ourselves on consistently delivering impactful results that help our clients grow their brands.
Learn more about us at www.iimchicago.com.

POSITION OVERVIEW

The Qualitative Report Writer is a contract role responsible for analyzing focus group videos and client debriefs to create detailed, insightful reports. The primary objective is to produce 2-3 high-quality reports per month, translating qualitative data into clear, actionable insights for our clients.
This role is ideal for someone with a sharp eye for detail, strong analytical capabilities, and a knack for turning qualitative information into compelling, strategic narratives. If you are passionate about storytelling through data and can communicate complex findings in a way that drives strategic decision-making, we want to hear from you.

Qualifications and Skills

• Education: Bachelor’s degree in Market Research, Psychology, Sociology, Communications, or a related field. Advanced degree is a plus.
• Experience: Minimum of 2-3 years of experience in qualitative research, report writing, or a similar role.
• Analytical Skills: Strong analytical skills with the ability to distill large amounts of qualitative data into key insights.
• Writing Skills: Exceptional writing and storytelling skills with a keen eye for detail and the ability to communicate complex ideas clearly and concisely.
• Technical Proficiency: Proficient in using data visualization tools (e.g., PowerPoint, Excel).
• Attention to Detail: High level of accuracy and attention to detail in both written and visual content.
• Communication: Excellent verbal and written communication skills, with the ability to present findings in a professional and engaging manner.
• Time Management: Strong organizational skills with the ability to manage multiple projects and meet tight deadlines

• Focus Group Analysis: View and analyze recorded focus group sessions to uncover key themes, insights, and patterns that align with client objectives and research goals.
• Client Debriefs: Interpret and incorporate insights from the client debrief sessions into comprehensive, cohesive reports.
• Report Writing: Develop well-structured, visually engaging reports that clearly communicate qualitative research findings, weaving insights into compelling narratives and actionable recommendations. s.
• Data Synthesis: Convert qualitative information into clear, actionable insights that emphasize consumer behaviors, preferences, and market trends.
• Collaboration: Partner closely with Qualitative Marketing Consultants to ensure alignment on project objectives, findings, deliverables and client expectations.
• Quality Assurance: Maintain high standards of accuracy, clarity and consistency in all reports, ensuring they meet the company’s guidelines for formatting and style.
• Continuous Improvement: Stay current with the latest qualitative research methodologies and reporting practices to enhance the quality and effectiveness of reports.
• Adaptability: Adjust to client needs and evolving project scopes, adapting reporting formats or focus areas as needed to best meet research objectives.

Qualifications and Skills

• Education: Bachelor’s degree in Market Research, Psychology, Sociology, Communications, or a related field. Advanced degree is a plus.
• Experience: Minimum of 2-3 years of experience in qualitative research, report writing, or a similar role.
• Analytical Skills: Strong analytical skills with the ability to distill large amounts of qualitative data into key insights.
• Writing Skills: Exceptional writing and storytelling skills with a keen eye for detail and the ability to communicate complex ideas clearly and concisely.
• Technical Proficiency: Proficient in using data visualization tools (e.g., PowerPoint, Excel).
• Attention to Detail: High level of accuracy and attention to detail in both written and visual content.
• Communication: Excellent verbal and written communication skills, with the ability to present findings in a professional and engaging manner.
• Time Management: Strong organizational skills with the ability to manage multiple projects and meet tight deadlines.