Research Analyst - Marketing Insights & Analytics

at  X CORP

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!
Research Analyst - Marketing Insights & Analytics
Location: London or New York City (onsite)
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The Marketing Insights & Analytics team is tasked with proving and improving the value of X as well as demonstrating the value of our audience to the marketplace. Our team seeks to understand how consumers think, feel, and behave on X. Through a combination of ad campaign measurement and market-facing thought leadership projects, we use data to uncover who our audiences are and how they react to advertising. Recent examples include demonstrating the brand impact value of our Amplify ad products as well as showing how X is the go-to social platform for Olympics content.

REQUIREMENTS

• BA/BS degree required, preferably in social sciences, statistics, or related quantitative field
• 4+ years of quantitative media research, market research, or analytics experience
• Experience using descriptive and inferential statistical techniques to draw insights from data
• Experience with Structured Query Language (SQL) on large-scale data sets; if this experience is lacking, then training will be available and expected.
• Experience using statistical packages (SAS, SPSS, STATA, R, Matlab), or general programming experience is highly preferred.
• Prior experience at an insights/analytics vendor, advertising agency, or on an ad sales research team is a plus

The Research Analyst is a position for candidates with research experience and who have a bachelor’s degree in behavioral or quantitative social sciences or a related subject. You will work as part of a team responsible for delivering insights and ad effectiveness measurement. You will own campaign measurement for a set of clients; this will require oversight of 15 or more projects at once. This includes preparing and setting up surveys, monitoring progress of in-field research, extracting data, presenting research findings to internal and external clients, and facilitating custom requests. You will also participate and lead thought-leadership research that spans multiple verticals and markets, where the goal is uncovering broader insights about X’s audience and how advertising performs on X.