Retail Engagement Specialist

at  Lorna Jane

Why Lorna Jane?
At Lorna Jane, we’re more than just activewear; we’re a movement that inspires women to live their best, most active lives. We’re passionate about empowering our team and customers alike, with a commitment to creating a supportive and inclusive workplace. When you join Lorna Jane, you’re joining a family that values growth, wellbeing, and making a positive impact.
What is the role?
We’re looking for a Retail Engagement Specialist to join our Brisbane Head Office!
In this role, you’ll drive retail engagement by delivering proactive training, development, and brand awareness initiatives. You’ll play a key role in elevating retail team performance through targeted programs focused on KPIs, sales strategies, and brand promotion.
The ideal candidate is energetic, passionate about retail, and skilled in creating dynamic video content to support training and engagement across our retail network.
What You’ll be doing

AS OUR RETAIL ENGAGEMENT SPECIALIST YOU’LL:

• Design and deliver engaging training programs aimed at driving sales results, improving KPIs, and enhancing product knowledge across the retail network.
• Conduct in-person and virtual training sessions that are interactive, impactful, and tailored to the needs of diverse store teams.
• Partner with store managers and leadership to identify skill gaps and develop targeted training solutions that improve performance.
• Continuously assess and update training materials to ensure alignment with current retail trends, sales strategies, and product offerings.
• Champion brand messaging and ensure consistent delivery of brand values across the retail store network.
• Collaborate with marketing and merchandising teams to develop and execute campaigns, in-store events, and promotional activities that increase brand visibility and customer engagement.
• Create content that resonates with retail teams and customers, leveraging video and other media to build excitement around new product launches, promotions, and seasonal events.
• Serve as the face of the brand through on-camera video content, inspiring and motivating retail teams with dynamic presentations, tutorials, and updates.
• Utilise video content across various platforms (internal communication channels, social media, and team communications) to engage retail teams and reinforce key messages.
• Plan and execute in-store events, promotions, and experiential activations that drive traffic, increase customer engagement, and boost sales.
• Collaborate with store teams to ensure successful execution of events and promotions that are aligned with sales goals and brand objectives.
• Monitor and track the performance of retail teams against KPIs, providing actionable insights and feedback to support continuous improvement.
• Identify trends in sales performance and develop initiatives or training programs designed to close gaps and elevate results across the network.
• Build strong relationships with retail teams and leaders, acting as a key point of contact for training and engagement needs.
• Regularly gather feedback from store teams to refine programs, ensuring they meet the evolving needs of the business and the individuals within the network.
  Who We’re Looking For

WE’RE SEEKING SOMEONE WHO IS:

• Energetic, motivated, and results-driven, with a passion for retail and training.
• Creative and innovative, with a flair for video content creation and brand storytelling.
• A natural communicator, with the ability to engage and inspire retail teams.
• Adaptable and open to feedback, always looking for ways to grow and improve.
• A confident storyteller, able to communicate ideas effectively both visually and verbally.
  This role is perfect for someone who is passionate about retail and excited to lead teams through dynamic training and engaging experiences. If you’re a high-energy, sales-driven individual who loves creating content and making an impact in the retail world, we’d love to hear from you!
  Our Commitment to you
  At Lorna Jane, we’re committed to creating a workplace where everyone feels valued and included. We embrace diversity in all its forms and have worked hard to ensure our hiring practices are fair and free from bias.
  We welcome applications from people of all backgrounds and encourage candidates who may need special accommodations during the recruitment process to let us know how we can support you by emailing careers@lornajane.com.au.

Why you’ll love working here

• Prime Location: Enjoy free onsite parking, making your daily commute hassle-free.
• Onsite Café: Start your day right with our Nourish Café, where you can enjoy healthy and delicious meals without leaving the office.
• Exclusive Discounts: Take advantage of generous discounts on the latest Lorna Jane collections, so you can live the active life we promote.
• Early Access: Be the first to see and experience our new collections before they hit the stores. As part of the HQ team, you’ll get exclusive early access to view our latest designs.
• Community Engagement: Get involved in company events and initiatives that support and inspire our community. You’ll have the chance to participate in events that align with our mission of empowering women to live their best lives.
• Team Spirit: Join a supportive team that’s more like a family. We celebrate our wins together and collaborate to make a real impact

Please refer the Job description for details