Retail Marketing Manager

at  ColgatePalmolive

WHO WE ARE

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.

MAIN PURPOSE:

Develops insight-based shopper marketing solutions for RE Innovation and Customer Collaboration to build volume, market share, and category growth for Colgate’s business.
Responsible for Shopper Marketing activation and touch point expertise for a designated category/brand in the country.
Implements the activity grid and new product Go to Market for the category/brand that is developed by Consumer Experience Marketing in the Hub.
Develops RE strategies and 5P’s based on Category and Brand Strategies and on robust RE, shopper and customer insight.
Estimated travels: up to 10%

MAIN RESPONSIBILITIES:

• Develops 5P Category & Brand Strategies by RE and Customer.
• Works with Consumer Experience Marketing in the Hub to identify category, brand strategies and tactics by retail environment, agreeing annual activity grid and shopper activations.
• Implements brand activation and category demand creation, the activity grid and new product Go to Market for the subsidiary that is developed by Consumer Experience Marketing Hub.
• Develops impactful in-store materials for inducing shoppers to purchase C-P products in-store for the category and presentations, tools (5P’s tools, trade stories, NPD activation programs, etc) to execute the plans for the Customer Development Team
• Is responsible for conducting pre and post analyses of promotions, supports the process of archiving of performance history, and recommends the adjustments of business plans based on results to drive improved ROI across all types of trade spending.
• Conducts regular trade visits, communicates findings & recommendations by category & brand for key customers, to both Hub Consumer Experience and local Customer Development teams.
• Delivers budgeted Category & Brand Market Share, Net Sales & Operating Profit for the category/brand in the country.
• Coordinates overall Margin growth / Positive NSPI / SPI plans across brands, key customers for category.
• Actively supports SKU simplification with a cross-functional team including CS&L, Finance, Customer Development & Country Managers.
• Inputs to the processes related to Budget Review/MYR Volume plan & Financial Goals according to the agreed responsibilities.
• Supports RCD process through development of the category shopper solutions / breakthrough initiatives for selective customers.