Retail Marketing Manager

at  General Motors

KNOWLEDGE AND EXPERIENCE:

• Minimum of 3 years’ experience in Marketing
• Proven track record of executing successful retail marketing campaigns across multiple channels
• Knowledge of Dealer business management
• Overall understanding of regional consumer behavior, trends and market dynamics
• Proficient in English & Arabic

EDUCATION:

• Bachelor’s degree in Marketing or Business

SKILLS:

• Very strong multi-tasker with strong negotiating skills
• Polished presentation and interpersonal skills. Must possess top-level business management, interpersonal, and facilitation skills
• Proficiency with Microsoft Office applications
• Creative problem-solving skills
• Ability to embrace and respect the team culture approach
• Strategic Agility - accurately anticipates future market trends as well as sees the big picture view in order to create successful marketing campaigns and communication strategies.
• Collaborative: Works together with team members to share and gain knowledge and ideas in order to effectively manage and promote the GM brands and associated retail initiatives
• Relationship Building: Builds and maintains relationships in order to effectively communicate with all stakeholder groups and the ability to build and maintain strong relationships with dealerships across the region is particularly key in this role

THE ROLE

This position is responsible for developing and facilitating all retail marketing and communication activity for Chevrolet & GMC, including strategies to achieve sales volume and market share objectives, collaborating with Dealers on tactical activity and GTM planning, act as a custodian for program guidelines and budget management.

WHAT YOU’LL DO

The Retail Marketing Manager will support in developing, executing and optimizing retail marketing strategies for General Motors and its Dealer network in the Middle East. This role entails strategic planning to achieve sales volume targets and market share objectives, collaborating with cross-functional teams and the dealer network on tactical activity and GTM planning, drive a performance marketing mindset and program guideline adherence as well as budget management and finance processing.

The key areas of responsibility are described below, however, the scope is dynamic based on business needs:

• Development and execution of the Retail Launch Planner (RLP)
• Develop and execute effective marketing & communications strategies that support achieving target volumes and market share objectives
• Approval management of Dealer tactical initiatives
• Interact with Dealers/key city Dealer groups and discuss Sales & Marketing strategies and go-to-market plans in collaboration with the MEO Marketing and Sales Teams
• Support the dealer network towards effective consumer targeting & engagement planning
• Communicate & report performance of all Sales and Marketing activities
• Monitor the effectiveness of campaigns through PCA analysis and recommendations
• Manage the Retail Marketing budget and ensure best Return on Investment for all promotions
• Work closely with other marketing sub-functions including Brand Advertising, Digital & CRM to understand the media landscape and consumer targeting to inform tactical campaign planning
• Work with Dealers and understand the different requirements from a customer point of view by model and market
• Lead the Ramadan & Year End Retail tactical campaigns for MEO
• Develop, maintain and manage the Retail Marketing guidelines
• Support by ensuring all Dealer marketing materials are Brand compliant
• Be the primary liaison between Sales, Dealers and the Marketing teams
• Attend and actively participate in all Pricing discussions around Sales Allowance and Offer planning
• Build a solid relationship with Product Marketing to ensure full product knowledge and understanding to better support dealer initiatives
• Support the Always On media planning by providing critical feedback of on ground sales run rate and inventory for key markets
• Support for all in-market product activations
• Actively participate in product and launch workshops
• Actively participate in the Chevrolet and GMC agency sessions and act as a conduit to the Dealer network
• Create and run a collaborative forum between Sales & Marketing to ensure consistent information flow
• Plan and execute annual brand immersion days between Marketing & the Dealer network

• Be fully immersed in all Brand planning & strategy for short and long term executionPreparation of briefing documents for advertising, PR and other agencies where required

Reporting Duties include:

• Bi-weekly Dealer leads and conversion rate analysis for key markets
• Monthly sales reporting by brand (volume, share, trim & stock)
• 90 day rolling calendar on all Dealer campaign activities
• Provide monthly retail budget forecast to the Media & Budget Manager
• Ad hoc Marketing reports as required
• All Retail Post Campaign Analysis reporting